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YouTube Do’s and Don’ts for Real Estate Pros 2021


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In this video, I’m going to share with you a few of my biggest do’s and don’ts when it comes to YouTube for real estate agents.


Hey everybody, Katie Lance here, founder and CEO of Katie Lance Consulting, the Get Social Smart Academy and author of the book, Get Social Smart and its episode 230 of the Get Social Smart show. In this episode, I’m going to give you some of my biggest do’s and don’ts when it comes to YouTube for real estate.

Now I want you to stay tuned all the way to the end, because of course, I’ve got a good bonus for you, and you’re not going to want to miss this one. Okay. Do’s – publish consistently. I talked about this in a few other videos. In fact, if you missed my last YouTube video, make sure you check out that last YouTube video. We’ll drop that in the links below. In fact, this month we’re talking a ton about YouTube. So if you haven’t yet subscribed to our YouTube channel hit that subscribe button and the bell button so you don’t miss out on anything.

But the first big do I want to say is publish consistently. I think this is the biggest mistake that I missed out on many moons ago. When I first started YouTube, I would publish just kind of, you know, when I felt like it, when I had a video. So pick a day that you’re going to publish once a week, if possible, and be consistent, just like any other platform, YouTube favorites consistency. Another do is post a mix of timely, but also timeless content. Timely and timeless. This is really important. So I know in real estate, there’s a lot of things that are super timely that you’re going to do videos about, right? It could be your listings. It could be the market open houses, right. Things that are happening right here, right now. And then that content kind of expires.


It’s important that you post some of that because that’s going to share your relevancy, right? However that shouldn’t be all of your content on YouTube. The other half of your content should be things that are timeless or evergreen things that you get asked all the time. You know, when you get asked something and you think to yourself, if I get asked this one more time, guess what? That’s a great piece of content. So things like how to find a lender, biggest tips for first-time home buyers. You know, how long should I read before I should buy how to find a realtor? All these things that we get asked and people get asked all the time, that type of evergreen timeless content, it’s really going to help, uh, build your content library. It’s going to help build your authority on YouTube. Another big do is respond to comments quickly.


This is something that it took me a while to get used to, because guess what? As you start to build a following on YouTube, just like anywhere else on social media, surprise, surprise, people are going to comment. And I remembered, I first realized this. I was like, holy cow, people are commenting. I need to get back in there and respond to comments. And so I find I’m not on YouTube a ton. So I use that myself, a calendar reminder for once a week to make sure I go back in YouTube and respond to comments. It’s just like anything else. If you get three, four or five, a dozen comments, make sure you’re responding to comments in a timely manner. And of course, if you’re getting some spammers, you can always block and delete those. We’ve got no time for spammers, but respond to comments quickly.


That’s actually a signal to YouTube that you’re an active YouTuber and your content is more likely to get seen by more people. Okay. Those are the do’s. Let’s go into the don’ts. Don’t ignore YouTube. Okay. This is a biggie, especially if you’re creating any kind of video content. I know there’s a lot of you who are really active on Facebook or Instagram, which is awesome. And it’s easy to be like, Hey YouTube. Why is that important? YouTube is the number two search engine in the world. It’s owned by Google. It’s. It is a little bit harder to get traction on YouTube because it takes some time effort, consistency, but don’t ignore it. I can tell you from experience that when you put in the work consistently, it’s pretty amazing. What happens. I can’t tell you how many people find me who have no idea who I am, but they find me because of YouTube.


And I hear that from agents and brokers all the time. If you’re looking to generate leads from social media, you’re looking to generate leads from your online presence without spending a whole lot of money. YouTube is one of the best ways to do it. And it’s one of the best ways to attract business versus chasing leads. Because when people contact you because they found you on YouTube, guess what they feel like, they know you, right? They’re going to say things like, oh my gosh, I watched all your videos. I’ve binged watched, you know, the last 12 videos that you, that you published. They’re going to know so much about you. And then it’s up to you to decide if you want to work with them. So don’t ignore you too. Another big don’t don’t post and run. Okay. You might have a video and you’re ready to publish it.


You publish it like in the middle of the night or you publish it early. You want to get a plan together for when you’re going to publish gets you get yourself into a routine, try to pick the same day in time, each week to be consistent. And then when you post don’t just post and run. So when you post, make sure you take the time to take that, that video and share it in a few other places. You know, if you’re active over on LinkedIn, do a post over on LinkedIn, say, Hey, we just published a video about X, Y, and Z. Here’s that link. Or if you’re active over on Facebook or Instagram, take that video and share it in a few other places, especially right out of the gate. It can just help get more eyeballs on that content. Another big don’t is don’t forget to include a detailed description and it’s a good headline by the way, write a good headline is important as well as a detailed description.


Sometimes I see these great videos that are beautifully produced and then where they fall short is the description. So don’t forget to tell me, where do you work? What market area, if I see a video and it says market update, but I have no idea what area you live in. Make sure you tell me what city, what state, what is the video all about? Right. So put a description in the comments or in the, in the description, have, you know, maybe a paragraph or so in the description, you also want to add links. So add links to your website, your Facebook page, your email, wherever people can find you, uh, you want to be as detailed as possible. And then same thing with your, uh, you know, your title there. It’s almost like the, the title of a book we want to be eye catching.


Right? So have a good title, have a detailed description. Don’t miss out on that. That’s super important. Okay. I’ve got two bonuses for you today. Not just one but two. Okay. My first bonus is the first hour after you publish your video, it is like the magic hour on YouTube. What I mean by that is when you first publish your video on YouTube, that first hour YouTube populates your video to a small percentage of people in the YouTube world. People who are subscribed to you, uh, things like that. And the more traction your video gets in that first hour, the more YouTube typically shows your video to more and more people. So we want to give that video a little bit of a boost. I love to send an email to our database if possible, within that first hour, to let them know about our videos.


We’ll share it out on, you know, like I said, LinkedIn, Twitter, we’ll pin it to Pinterest. Well, we’ll share it in a number of different places, but that first hour is kind of the magic hour. When it comes to YouTube. My second bonus, you guys are gonna love this one. My second bonus is, have a bonus in your videos. Okay. You notice in the beginning, I said, stay tuned towards the end because I’m going to have a bonus. Yeah, that’s a bonus tip. One of the things that YouTube looks it looks at is, is watch time. How long are people watching your videos? And so a quick tip, a little bit of a hack. I wouldn’t do this every time it’s to let people know at the beginning, Hey, I’m going to share something really cool at the end, makes you stay all the way to the end.


So that is definitely something that makes a big difference. Okay. I would love to hear from you, are you active over on YouTube? If so, drop a comment below. Actually let me know. Yes or no either way. And if you, if you are active on YouTube, uh, drop a link to your channel in the comments below, we would love to connect with you. If you’re watching this on YouTube, hit the subscribe button and the bell button. So you can get notified when we have new content that comes out each and every week. And last but not least, if you’re listening to this going, holy cow, I really need to get my arms around a complete YouTube strategy. Download our YouTube workbook. It’s totally free. It’s totally updated, but I’m so excited about it. There’s so many tips, tools and strategies for real estate agents in this workbook, it’s totally free. Go to KatieLance.com/YouTubeWorkbook. Download it, check it out and I’ll see you on YouTube. Bye for now.

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