Earlier this week Periscope celebrated it’s first anniversary. As you know, I’m a huge fan of Periscope. It’s been a game-changer for my business and really, the entire social media world.
I broadcasted my thoughts around Periscope and wanted to share it here on the blog as well. In this scope I share why I love the platform, the many ways it’s changed my business and my life and where I see it going in the future.
Check it out now:
I also wanted to share a few lessons learned from my experience with Periscope…
Have a strategy. This could be as simple as saying, “I’m going to scope once a day” but having a strategy in place is key. If you fail to plan you plan to fail. For me, especially over the last few months, I’ve really focused on sticking to my plan of scoping every morning (Monday thru Friday) around 9am PST for a casual #CoffeeWithKatie broadcast. I also do a bigger, weekly broadcast every Thursday at 4pm PST / 7pm called the #GetSocialSmart Show. Having these on my calendar has made a huge difference for me and helped me to stick to a consistent schedule.
Be consistent. Going back to my first tip, the only way to be consistent is to have a strategy. If you’re just going to jump on Periscope every once in a blue moon, it will be fun and you’ll have a good time but it won’t help grow your following. To build a following and truly use Periscope as a means to build your business, you’ve got to be consistent.
It’s all about community. With Periscope, it really is all about the community. As much as you can get on the platform and have a great scope and a great strategy – it’s not a one-way street. As part of your strategy, you should be jumping on and watching a few scopes a day, connect and engage with people. Don’t just be a lurker. Join in on scopes that are relevant to you and the things that you do.
Connect with people on other channels. One of the things I think I’ve done really well at is connecting with people that I’ve met through Periscope on other social media channels. Being intentional about your interactions on Periscope and expanding those to Twitter, Instagram, Facebook or even Snapchat can be huge for nurturing those relationships. One of the things I did early on is create a Twitter list of Periscope friends. It’s a simple step that has made a big difference.
Keep at it! The key to success with any social media platform is to keep at it, and this is especially true for Periscope. It’s a platform you may not see quick results from but I can guarantee that if you stick with it, over the course of time, you will. I always say it’s about the marathon and not the sprint. It’s about the long game – so keep at it!
Be a giver. I’m a big believer in being a giver. One of the things I did when I first started Periscope was Follow Fridays where I would shout out a handful of people and encourage others to follow them. I can tell you from experience, when you come from a place of giving first rather than sell, sell, sell – it’s a much better place to be.
Have fun! I think one of the biggest reasons I’ve seen success with Periscope is because I’m having fun with it! Periscope is such a fun platform so don’t take yourself too seriously with it. Play music, get a little goofy and let your hair down a bit. Life is too short to not have a little fun!
Check out the second half of my scope:
Are you on Periscope? I’d love to connect! Follow me at periscope.tv/katielance. What are your lessons learned from Periscope? Jump on over to our #GetSocialSmart Facebook Group to join in the conversation!