What will social media look like in 2022? Well, here are my three social media predictions for 2022. If you are in real estate – make sure to watch!
Wondering what 2022 will have in store for us when it comes to social media? Here are my 2022 predictions:
Prediction #1: Edutainment is here to stay
Edutainment is short-form, quick, playful video that you may see on Instagram Reels, TikTok and/or YouTube shorts. It’s quick, fun and entertaining. Why is this important? We do business with people we know, like, trust and relate to and this type of content really helps people to get to know us, expand our sphere and have FUN with our content!
Prediction #2: Creating content you own is even more important
Social media is rented ground – we don’t own it! It’s going to be even more important in 2022 to create content that you own like video, podcast or blog content. This content may not generate the most likes in the short-term but in the long-term it really helps to attract business (versus chasing leads!)
Prediction #3: Telling better stories is where it’s at
One big thing I think we can all work on in 2022 is to tell better stories. Not just share the facts but share an anecdote or a story from our day – or, when we are sharing educational or informative content – insert a story or example. Stories help make your content really stick! One quick tip when you are telling stories, especially using Instagram Stories, is to address your audience as “you” – you are essentially speaking to one person – versus “you guys.” This helps to personalize your content and your stories.
Here are some additional videos to watch next:
- Social Media is Rented Ground
- Which Social Media Platforms Should You Be On
- How To Plan, Schedule and Organize Your Social Media Plan
Looking for more social media tips? Check out our free resource library here.
What is your 2022 social media prediction? Leave a comment on the video!
Did you know we have new videos we publish each and every Wednesday all about social media for real estate pros? You can check them out here (and, I’d love it if you’d subscribe to our channel!)