Videos & Blogs

What to Post on Facebook for Real Estate Agents

Curious about what to post on Facebook if you are a real estate agent? In 2021 – there are five key things real estate agents and brokers should consider when they are mapping out their Facebook plan. 

  1. Videos. Original video content is key. 3-5 minutes is the ‘sweet spot’ for Facebook! Upload videos directly into Facebook and make sure you caption your videos. 
  1. Facebook Live. If you aren’t comfortable yet recording video and are worried about video editing – Facebook Live is a great option especially for timely content like virtual open houses. 
  1. Behind-the-scenes. We all love seeing the behind-the-scenes as you are out and and about, working with clients, this is great content for your Facebook Stories. 
  1. Funny content. We all love a good meme but even better is shine the light on yourself. Self-deprecating humor makes you relatable! 
  1. Poignant content. Share something that moves you – that inspires you. What gets YOU to like/comment/share – share that! 

I would love to hear from you! Are you active on Facebook? What are your biggest questions about Facebook?

If you’re looking to get a handle on all of your social media, including Facebook, I would encourage you to download our free content grid. Click here to download now >>

Click here to view the full transcript of the video.

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