Twitter is a powerful part of your marketing arsenal, but it can only do you so much good if you’re not keeping track of how it’s performing on your behalf. Fortunately, there are tools at your disposal that will help you do just that. Today I’d like to look at two of my favorites: Audiense and Simply Measured.
SocialBro’s mission statement is to help its users analyze, engage and monetize their Twitter audiences. This starts by using the site’s search and filter tools to help fine-tune your target audience and discover potential new clients, influencers and customers. SocialBro users can search amongst the nearly 300 million currently active Twitter followers by criteria such as industry, keywords, geographical location, language and verified accounts. You can even drill down with such criteria as the user’s number of daily tweets, time since last tweet and customized avatars.
You’re also able to access a wide variety of demographic information about your followers through SocialBro’s search and segment tools, which additionally allow you to monitor your Twitter communities for specific websites, hashtags and keywords. This, in turns, lets you further tailor your Twitter audience.
If you’re looking to conduct cross-channel marketing campaigns, SocialBro simplifies the process by integrating your email database to allow you to connect with existing customers and contacts. SocialBro will automatically search for corresponding Twitter handles.
SocialBro’s powerful analysis tools give you an at-a-glance view of your Twitter community that includes details about engagement, new followers and recent unfollows, influencers and who is being influenced, a language chart, a location map, a gender breakdown and tag clouds. In-depth Insight reports can be personalized by charts and graphs most relevant to your interests.
You can even analyze the effectiveness of an individual tweet in order to better target your community’s interests. Measure and test the effectiveness of your content, tailor content to appeal to different target audiences and convert opportunities into leads and subsequent sales.
For its part, Simply Measured seeks to offer in-depth analysis across owned, earned and paid social media channels. Users can harness the power of profile analytics and audience insights in order to gain a holistic view of their Twitter performance and audience. This includes the performance of content and campaigns as well as brand and hashtag monitoring, cross-channel analysis and competitive analysis as well as benchmarking so that you’ll always know how you’re performing as measured up against the competition.
Simply Measured’s complete social analytics offer users an opportunity to structure and refine their strategies while measuring complete campaign performance as well as optimizing their tactic across Twitter as well as a host of other networks. Planning is made easier by in-depth looks at audience members, the competition and conversations that make a difference to users. It’s easy to access and analyze social media data from a central dashboard.
These two tools can give you a powerful look at how your Twitter efforts are paying off. Tweet me and let me know how they’re working out for you!
For more resources, check out Twitter 101: 10 Steps to Getting Started on Twitter, Twitter Tips to Turn Into a Twitter Pro and 6 Types of Twitter Conversations. Also, if you haven’t already signed up to receive my Content Strategy Grid, you can do so by clicking here!