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Transcript: LinkedIn for Real Estate Agents (2021 Edition)

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In this video, I’m going to share with you a few of my favorite tips for LinkedIn for real estate agents in 2021. Hey everybody, Katie Lance here, Founder and CEO of Katie Lance Consulting, the #GetSocialSmart Academy, and author of the book #GetSocialSmart. It’s episode 215 of the #GetSocialSmart Show. And today, I’m going to share with you five big things to think about when it comes to LinkedIn in 2021. First off, when it comes to LinkedIn, a lot of folks look at it as the set it and forget it network where you set it up at one point, but you haven’t done a whole lot with it since. And LinkedIn has changed quite a bit. There’s a lot of new updates. So that’s what this video is all about.

All right. Tip number one, optimize your profile. So when you go on to LinkedIn, you want to make sure you have an updated photo. You want to make sure your contact information is there. Don’t be a secret agent. And one of my new favorite features for LinkedIn is that, is a Featured section on your LinkedIn profile. Now, you can look at this through going to LinkedIn on a computer, just on your desktop, but you can also see it on your phone if you download the app. And the Featured section is really the Featured section where it’s going to highlight some of the best things about who you are. This is not the place to post every single listing, but if you have a video about you or you have some testimonials about you, if you’ve written a book, or you have other links to resources about who you are, put those in your Featured section. That’s going to make a really big difference to your profile.

Tip number two, add your pronunciation. One of the neat things that’s new about LinkedIn and 2021 is, you can actually add your pronunciation to your LinkedIn profile. The reason why this is really important of course, is if you have a name that often gets mispronounced, it can be really helpful. To have that, and the way you do that is, you actually go through the LinkedIn app. So again, download that, makes you have the updated app on your phone, and then you could add that to your profile.

Tip number three, post at least three to five times a week in the LinkedIn Newsfeed. Now, LinkedIn has a newsfeed as we all know. It’s a little bit quieter than Facebook. You’re not going to see a lot of cat videos or political posts. It’s really business only. So what I would recommend is, as you are reading other things in real estate, maybe it’s articles from Inman news, or NAR, or maybe you are creating pillar content like video content, blog content, podcast content, share that in the feed, share that at least a few times a week. And guess what? If you’re sharing your own content, there’s nothing wrong with sharing your own content today. And then if it’s still relevant and timeless, and evergreen, you can share it again in two, three, maybe even four weeks. We do that a lot. We repurpose a lot of our content, and we use Hootsuite to do that.

Tip number four, utilize LinkedIn stories. So LinkedIn stories came out about a year or so ago. And I remember when it first came out, I was like, “Oh my gosh, one more place to post a story.” But yes, LinkedIn stories is a great place to post anything business related. So they’re not as robust as say to Instagram or Facebook. As of the recording of this video, it’s somewhat limited. You can upload a graphic or a photo. You can add some simple text, color. You could add some stickers or gifts. It’s somewhat limited. But if you are, again, creating any type of content, maybe you’ve got a new video, maybe you’ve got a podcast, maybe you’ve got a new listing or open house, and you want to share that to your LinkedIn stories, it’s one more place to repurpose your content.

Tip number five, connect with prospects, clients, and colleagues on LinkedIn. This is one of the best places to first connect with people. When you get an email from someone, and they’re inquiring about who you are, and you’re having a few conversations back and forth, maybe you’ve had a Zoom call or two, but you’re not quite ready to be Facebook friends. Well, LinkedIn is the place to connect with that person.

So often after I’m having an email conversation with someone, I’ll go on LinkedIn, search to see if they’re there. If they’re there, I will send them a connection request, and add a small note. I might say something like, “Hey Julie, it was great chatting with you over the last few weeks. I’d love to connect with you here on LinkedIn.” It’s a great place to connect. And it’s a great place to connect with agents as well. So I often look at LinkedIn as the ultimate networking party. You may not know everyone who wants to connect with you on LinkedIn, but often if someone is a second or third tier connection, a friend of a friend, these people who are on the fringes of our lives, this is a great opportunity to connect on LinkedIn.

All right. If you’re listening to this wondering, okay, I got to get a handle on not just LinkedIn, but a lot of my social media, I would encourage you to download our free content grid. Now, we recently updated this, and this is super helpful, not just for social media, not just for Facebook, but specifically also for LinkedIn. So go to and download it. If you downloaded this in the past, make sure you download the new version. Again, that’s And if you’re watching this video on YouTube, make sure you hit the Subscribe button and the bell button because we have new episodes that come out each and every week. All right. Last thing I want to know, are you on LinkedIn? Let me know in the comments below, and we’ll see you next time. Bye for now.


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