Videos & Blogs

Top 10 Blog Posts of 2015

As we begin to wrap up 2015 here at Katie Lance Consulting, we thought it would be fun to look back at our top blog posts from the year. Here are the top 10 posts of 2015 according to Google Analytics. These posts cover a wide range of topics from Facebook marketing to Periscope to landing pages. Enjoy!

Facebook Dark Posts

What are Facebook Dark Posts? All digital marketers have a few social media marketing tips up their sleeves, and lately, more of them are using Facebook Dark Posts to get the job done. Want to get in on the secret? Here is everything you need to know about Facebook Dark Posts and how you can use them in your marketing strategy.  Click here to read the post >>

AAA final tech collage_FB

Top Tech and Social Tools for 2015. I reached out to a number of dear friends and colleagues who represent a great cross-section; real estate agents, brokers, entrepreneurs, executives, marketing pros, digital strategists, authors and more and asked them: “What are the two or three tech and/or social media tools that you are fired up about in 2015?”  Click here to read the post >>

Periscope for Newbies

Periscope for Newbies: Helpful Tips for Getting Started. Periscope was definitely a game-changer for my business (and I believe the entire social media world) this year. In this post I share a few basics for getting started with this new live streaming platform.  Click here to read the post >>


5 Niche Markets for Real Estate Landing Pages. Website landing pages are a lead gold mine for Realtors when they are done right. Think about it. You are driving targeted prospects to a page just for them on your website. When they get to this page they find all the information they are craving. They realize they can trust you to understand their needs. They then feel comfortable filling out your email opt-in form and you now have a lead. Exciting stuff! Here are five ideas of niche markets that you can target for landing pages on your website.  Click here to read the post >>

3 hacks_FB

3 Hacks to Boost Your Social Media Presence in Less Than 10 Minutes a Day. Some tips and tools to help you boost your social media presence (engagement with relevant content is still the name of the social media game) in less than 10 minutes a day (yes, in LESS THAN 10 minutes) so you can reclaim more of your time for face-to-face interactions, whether you are showing homes, attending a closing, hosting an open house or going to your nephew’s first solo performance.  Best of all, many of the tools are FREE.  Click here to read post >>


Grit + Passion: SmartZip is Disrupting the Real Estate Industry – One Listing at a Time. I had the pleasure of connecting with Avi Gupta, President and CEO of SmartZip Analytics for my #InnovatorsRE series. He and his team have really harnessed the technology and possibilities for creating useable tools to help you grow your real estate business. I really have loved working with them as one of my clients and watching what they bring forth in the the real estate industry.  Click here to read post >>


Top 10 Tips to Optimizing Facebook Ads. If you’ve decided to start using Facebook Ads, congratulations! You’re about to tap into an incredibly active community with more than a billion users worldwide. It’s important to keep in mind, though, that there’s a science to using this platform. Let’s break it out with 10 crucial tips to optimize your Facebook Ads.  Click here to read post >>


5 Facebook Business Page Must-Haves. Expanding your marketing efforts through a Facebook Business Page is a savvy decision – but what are the key elements that you need to bring your Page to life and make it as effective as possible? Let’s look at a few must-haves that will help you get the most bang for your buck.  Click here to read post >>

How Can I Create a Social Media Content Plan? The first step in putting together a social media strategy should be creating a content plan. Here’s some tips for getting started.  Click here to read post >>

How to Use Audience Insights on Facebook. Facebook’s Audience Insights allows you to learn about your audience’s geographic location as well as their interest and behaviors, thereby allowing you to focus your messaging to best catch their attention. Audience Insights is designed to help you gather information about where your audience lives, works and conducts business as well as insight about their consumer behavior.  Click here to read post >>

Did you learn something new from checking out these posts? I’d love to hear! Leave a comment below or, better yet, jump on over to our #GetSocialSmart with Katie Lance Consulting Facebook Group and join in the conversation.


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