Does it feel like social media is just a time suck? In this video, I’m sharing some of my favorite time saving tips when it comes to social media for real estate agents.
I’m a huge believer that when it comes to social media, you don’t need to be spending all day on Facebook or Instagram or any other social media platform. I’m in the business of social media and I’m not spending all day on social media!
So how can you be most effective using social media without spending a whole lot of time? How can you use it in a way that’s going to help attract the business and clients that you want to work with versus chasing leads? I’ve got three big tips!
Tip one: Batch create your content. Batch creating is a game-changer! If I’m going to do my hair and make-up to record a video, I might as well record four or five. You can also batch create with graphics. We love using the tool Canva.com to batch create images such as testimonials and tips.
Tip two: Time-blocking. I recommend time-blocking on a daily, weekly and monthly basis. First daily, I recommend setting aside 10-15 minutes to scroll through your feed, respond to notifications and engage with at least a few people. On a monthly basis, I suggest setting aside an hour or two to batch create your content, as mentioned before. Finally, on a weekly basis I recommend taking 20-30 minutes to schedule some of your content.
Tip three: Repurpose your content. If you’re going to create something, there’s no reason you can’t share it again. When you’re creating pillar content (content that is in your voice such as video, podcast or blog content) you can slice and dice it in several ways to extend the life of it.
I would love to hear from you! What are your biggest pain points when it comes to social media? Leave me a comment on the video!
And if you’re ready to get your social media strategy in place once-and-for-all, I invite you to check out our social media training program, The #GetSocialSmart Academy.