If you haven’t been taking your social media marketing seriously, there’s no time like the present to change your ways. Successful social marketing doesn’t have to be an unsolvable mystery. Read on to find out the steps you can take to set your own social marketing on fire!
First, successful social marketers deliver content on a consistent basis. Your audience wants to know that they’ll be hearing from you regularly – or else why would they continue to tune in? To achieve this, you may want to consider using a social media scheduler so that you can continue to deliver great content in a timely way while simultaneously keeping your eye on the big picture.
Some of my preferred social media tools for scheduling some content are: HootSuite, SproutSocial and Buffer App.
Consistency doesn’t only extend to content delivery itself, however. You’ll want to make sure that your social media marketing has a reliable personal brand and voice so that your audience feels that it’s being addressed by a stable source. Also, taking into account how often you will post content to each channel is important – as each platform has different nuances.
Second, a social media channel plan can also help you get organized as you refine your content strategy. You’ve likely got different goals for each channel, so why not articulate them so that you can keep your strategy on the right track? You’re going to want to keep a few things in mind: your goal, your primary content type and the channel itself, as well as your brand and voice, which need to be attractive to your target audience. An editorial calendar will also help drive consistent content.
Third, successful social marketers learn from their previous triumphs…as well as their failures. Analytics are your friend when it comes to this. You’ll be able to filter content to see how well individual posts have performed, whether you’re analyzing for content, type or other factors. Seeing how your content has resonated (or not resonated) with your audience in the past will help you hone your message going forward.
For Facebook Business Pages, make sure you are looking at your Facebook Insights. This will give you critical information such as demographics of people who engage with your Page, best time of day to post, and which posts received the highest level of engagement.
Fourth, successful social media marketers enhance visual content with links to provide deeper resources for their audience. While visual content itself is a great way to draw in audience members, more valuable content in the form of links and information can connect those people to the services and products that you have to offer. Think of the images as gateways to richer, deeper material.
There are many great resources to create rich graphics such as: PicMonkey.com, Canva.com and ShareAsImage.com.
Fifth, making sure your images are the right size for each social media platform is critical. It’s important that whenever someone encounters your content – whether it is Facebook, Twitter, Instagram or other channels – your brand should be consistent. Knowing how to resize images quickly to maximize the impact your content has on each channels is very important.
Looking for even more social media marketing tips? Check out these 5 Simple Ways to Improve Your Facebook Status Updates, How to Launch a Successful Social Media Strategy, and How to Streamline Your Social Media.
Have your own best practices to share? Leave a comment below, I’d love to hear!