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What’s in a name? Plenty, if you’re talking about the ones you choose to use on social media. Not only are you working with character limitations, but you’re under pressure to choose a moniker that best represents you and isn’t already taken in this crowded virtual world.
With this in mind, I’ve pulled together a few suggestions on making this process a little less painful. Check these out and you should be up and running in no time.
First off, aim for consistency across social-media platforms. Sometimes predictability is a good thing – and that’s the case here. Username consistency will make it far easier for would-be connections to find you in the wild, wild social media west since searching for a single name is far less frustrating than poking around for eight different ones.
If you are unable to secure the same name across all social platforms, still aim for brand consistency. Use similar names and verbiage across your platforms to make your social presence cohesive.
When choosing, keep these two s-words in mind: short and sweet. This is particularly important when it comes to Twitter, whose 140-character limit places an automatic restriction on the length of anything you post. That includes your handle, which should not resemble the digital version of War and Peace.
Choose a name that will stand the test of time. If possible, keeping your social handles under your name, rather than your company name, is a wise move. You never know how long you’ll be with that company or brand – or even in the same profession. For example, katielance would be a better choice than katielancerealtor.
It’s also important to keep your ideal customer in mind. Are they more likely to think of you in terms of your first and last name or by your company name? This should definitely factor into your decision process since this is how potential connections will seek you out.
You probably want to stay away from numbers, the use of which often indicates that your primary choice of a username was taken and so you were relegated to tagging on “5678” to the end. The same applies to extra letters or underscores. Remember: short and sweet.
After you’ve done your due diligence and chosen the perfect username, be sure to run an internet search on it not only to find out if it’s available, but to see if there are any associations – good or bad – that come along with it.
Now you’re good to go!
Looking for even more social media marketing tips? Join my brand-new Facebook Group: #GetSocialSmart with Katie Lance Consulting