Now that you’ve got your social-media profiles set up, it’s time to figure out how to use them to maximum effect. Remember, you’re looking to build a brand and to stand out from the competition, so a strategy is essential if you want to make the most of our social-media efforts.
With this in mind, let’s talk about how often to post on each platform. It’s important to keep in mind that not all social-media sites are created equal, so you need to adjust your posting frequency for each in order to capture your audience without saturating them with content.
Since Facebook is arguably the number-one social media destination with an estimated more than one billion accounts, it may be best to start here.
Thanks to Facebook EdgeRank, not every fan you have will see everything you post – instead, the more you receive comments, likes and shares, the more widespread your content will become.
To this end, you’ll want to post at least three times per week, keeping in mind that daily posting is preferable.
Don’t make the mistake of dropping down to once per week. According to Social Bakers, that’s low enough to lose audience connection. However, Social Bakers also found that posting more than twice a day was considered annoying, so be careful not to saturate your audience. Additional tip: 4 easy tips to improve your Facebook marketing
This quickly-moving network is far more fast-paced and thus needs to be updated more frequently, being sure to space out your posts throughout the day so they’re not all hitting at once.
Social Bakers found that three daily tweets is ideal. Keep in mind that given the limit of 140 characters, your posts will be short – but not necessarily short on terrific content. It’s easy to do this; just link to more extensive content in your post. Additional tip: Twitter 101
When it comes to LinkedIn, you likely won’t want to post as frequently. The site itself advises that 20 monthly posts will allow you to be successful in reaching 60 percent of your audience.
That equates to one post per weekday. You might also want to consider joining LinkedIn groups, which are very helpful not only for making industry connections but establishing yourself as a professional authority and sharing resources. Additional tip: How to optimize your LinkedIn profile
Pinterest is a different audience and thus a different story. It’s considered a high-volume and high-value network, meaning more frequent posts with smart keywords, eye-catching images and links back to your website.
Think five times daily at minimum, 10 times daily at maximum. Keep the visuals at the top of your mind as this is a very image-driven platform. Additional tip: 5 sources to sharpen your visual marketing.
Finally, Google+ can be considered a low volume and high-value network, so posting more frequently will provide more content to Google’s search engine along with index opportunities and links back to you and your business. Additional tip: Should I use Facebook or G+?
Consistency is key!
Ultimately – you need to decide which platform(s) are right for you and your business. There is no magic number – regardless of platform, consistency is what matters as well as having a plan. Additional tip: How to launch a successful social media strategy.
Also, having the right tools can make a big difference – using tools like HootSuite, Sprout Social or other social media management platforms can help make this more manageable – and at the end of the day, having a plan of attack is key! Additional tip: 20 ultimate social media tools.
How often do you post to your social channels? I’d love to hear from you – leave me a comment below or on my Facebook Page!