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Social Media for Real Estate Agents 101


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In this video, we’re going to talk about social media for real estate 101. Hey everybody, Katie Lance here, founder and CEO of Katie Lance Consulting, the Get Social Smart Academy and author of the book, Get Social Smart. It’s episode 238 of the Get Social Smart show.

Today I’m going to share with you three quick tips for making the most out of social media if you are in real estate. Tip number one, relationships are king. You know, one of the things I love most about real estate is that for most people buying and selling a home is one of the biggest moments of their life. It’s right up there with getting married or having kids. And so real estate is a relationship business. And although social media is online, we can’t forget about that. This is why it’s really important. We think of social media that we can’t hand off our social media completely to somebody else.


Right? I often say social media is like the ultimate dinner party. Imagine having a dinner party with your 10 most important clients, but instead of you being there, you have your assistant there running the whole thing. We would never do that, but that’s what happens when agents hand off their social media completely to somebody else. So we want to make sure we take a few minutes a day. It doesn’t have to be hours, but take five or 10 minutes each and every day to like comment and engage with people. You might even take the online, offline, right? You see it someone’s birthday on Facebook. And you could be one of the 50 people that writes on their wall, happy birthday, where you could be one of the only people that calls them that day or messages them and reaches out. So, number one, remember that relationships are king tip.


Number two, content is queen. So if relationships are king, content is queen and original content is the name of the game. I’m often asked what is the best type of content to post to social media and really it’s content that’s in your voice that has your opinion, that has your personality. That’s why content like this, like video content or podcast content, or even blog content, original content that doesn’t just have facts, but has your opinion. And your personality is so powerful. And you’ve seen through other videos that we’ve done, that there’s a lot of power in putting together a content plan, not just a social media plan, but getting yourself into a rhythm of creating original content on a consistent basis, whether that’s once a month or once a week. And then from there, we can take that content and distribute it, right? So one great video can go up here on YouTube or Facebook or Instagram.


It can get turned into a blog post. It could get sliced and diced into an Instagram story and post it today. But also reshared a few weeks from now. So again, remember that content is queen and it’s such a great way to not only generate new business and attract new business, but content also a great way to build those relationships. As we said in that first point, because relationships are definitely king tip, number three, be intentional and create a schedule. That’s what it’s all about. And I don’t know about you, but if something’s not on my schedule, it’s probably not going to happen. So we really believe in the idea of time-blocking set aside five or 10 minutes a day to engage comment, interact with people in your newsfeed, whether it’s Facebook, Instagram, or wherever you’re spending time, don’t be a drive-by liker, but take a few minutes to meaningful and then set aside at least 20 or 30 minutes once a week to schedule some of your content or even to create some of your content.


I’m a big believer in batch creating content. Some of you heard me talk about this before. Meaning if I’m going to sit down and record one video, I might as well record four or five. So get yourself into a routine, but it’s not going to happen unless you put it on your schedule and you treat it as an appointment, that’s just as important as everything else. Now, if you’re listening to this thinking, okay, I got to get a handle on my social media strategy. We would love for you to download our free content grid, go to Katie, lance.com forward slash content grid. It’s going to give you more than 30 different ideas that are really going to help you jumpstart your social media. And I would love to hear from you. What questions do you have about social media? What’s your burning question? Let me know in the comments below. And if you’re watching this over on YouTube, make sure you hit the subscribe button and the bell button as we have new videos that come out each and every week. All right, until next time, we’ll see you soon. Bye for now.

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