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Social Media Advice for Real Estate Agents in 2022

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In this video, we’re going to cover social media advice for real estate agents in 2022.

Hey, Katie Lance here, founder and CEO of Katie Lance Consulting, the Get Social Smart academy and author of the book, Get Social Smart and it’s episode 259 of the Get Social Smart show. And in this episode, we’re gonna talk about social media advice for real estate agents.

Tip number one, be intentional. I find that the agents and brokers that we work with, especially in our get social smart academy, the ones who are getting a high level of business from social media, they have one thing in common. They’re intentional. They have a plan. I often find when it comes to social media, that social media becomes kind of this bolt on to our business, where we bolted on when we have time and the result, then we have these peaks and valleys in our business. So be intentional, have a plan. I’m a big believer in time, blocking time blocks and time daily, weekly, and monthly to get your plan in order on a daily basis, set up 10 or 15 minutes a day to comment, engage and interact with people in your feed time block a little bit of time, uh, weekly, 20, 30 minutes once a week, to think ahead, to schedule some of your content for the week or week ahead.

That doesn’t mean set it and forget it. Don’t automate everything, but get yourself a into a routine because that consistency really breeds efficiency and consistency is the name of the game. Also time block monthly. You know, one of the things we’ve been doing for quite some time is blocking out time to record videos like what you’re seeing right here, but big believer in batch recording content. So get yourself into a routine where you can create some of your own content, because guess what? In 2022, the best content that you can post isn’t generic content it’s content in your voice that has your opinion, that has your personality, but to do so, you’ve gotta have a plan. So be intentional tip number two, remember relationships are first real. Estate’s a relationship business, right? For most people buying a selling a home was one of the biggest moments of their life.

It’s right up there with getting married or having kids. And so when we think about social media in 2022, we can’t just think about content and what to post. Now that’s important, don’t get me wrong. But another big part of that is making sure that you’re taking the time to engage. So a minute ago, I just talked about time blocking and I wanna make sure I wanna go back for just a second, because I think sometimes we gloss over the importance of taking time to scroll through our feed and intentionally connect and engage with people. So one of the things I wanna encourage you to do every day, or at least a few days a week in 2022 is focus five focus, five simply means open up your feed, whether it’s Facebook, Instagram, or wherever, you’re spending time and like comment, engage with at least five people.

Now don’t be a drive by liker. Don’t just jump in and like a bunch of things and then bail, but take a few minutes to like comment and interact. And in the world of social media, I encourage you to leave a meaningful comment. So meaningful comment is a comment that’s at least four words. So instead of saying congrats or great pick, you might say, congrats, Julie, I’m so happy for you and your family or happy birthday, Joe. Like, what do you have planned for the day? Do you see how that feels a little bit different? Right? We use their name. We ask a question and those tiny moments really add up a, over the course of time. That’s the part you can’t hand off to someone else, right? So remember, it’s a relationship first business tip number three, create content you own. Now I alluded to this at the beginning of this video, but I can’t emphasize enough how important this is.

When you think about your social media plan. If you are in real estate for 2022 original content 10, and your voice is so valuable. So often I’ll go to an agent or broker’s Facebook page. And it doesn’t matter if they’re in California, New York, Europe anywhere. And to be honest with you, a lot of times I see the exact same things. I see listings. I see open houses. I see the link to an article that someone’s read. And what happens is I see one like two likes. One of them is your mom. And so how do we stand out and get more engagement and traction on social media? It’s about creating content you own. So there’s two pieces of content I wanna focus on for just a moment. The first is pillar content. Pillar content is something that might require a little bit of time, money, energy, resources, its valuable information.

It’s in your voice with your opinion, with your personality. And what’s great about pillar. Content is it’s not necessarily dependent on any one platform. So for us, we create videos each and every month we sit down, we batch record a number of videos. Those videos get posted on Facebook, Instagram, YouTube, may LinkedIn, a number of different platforms. We’re able to repurpose that content. Great about that is that is content. We own no matter what, right? As much as I love social media and I’m in the business of social media, social media is rented ground. We don’t own it. And so if Facebook goes away tomorrow or Instagram, we’ll be all good. Right? And so building that library of content so important, this also goes hand in hand with building your database also equally. I, so pillar content is important. And the other piece of original content for 2022, that I encourage you to think about is edutainment.

So edutainment. This is actually a phrase that I didn’t originally coin, but I talked about this in a few videos back, and we’re gonna link to that video. I did a video all about 2022 predictions and we’ll link to that below and somewhere above as well. And in that video, we talked about short form playful, fun content. So we’re seeing a lot of this with TikTok, Instagram reels, YouTube shorts. So I really believe in 2022, it’s important that you think about creating two pieces of original content, your pillar content, which is usually evergreen timeless things like who, for what, how to find a lender, the biggest questions you get asked in real estate. And then the other layer of that is edutainment. So short form, fun, playful content. Don’t worry. I’m not gonna suggest that you become the next dancing realtor, but that short form content is a really great way to engage with people, to connect with people and also to expand your sphere beyond people that you already know.

Now here’s the good news. If you’re already in the system of creating pillar content, you might be able to take out a piece or two of that pillar content and turn that into and repurpose that into edutainment. So again, we’re gonna link those bit videos below. I’ve got a couple examples. I’ve got a video about edutainment, as I mentioned, and we also have a video about batching. So we’re gonna include that, uh, in the notes below. So check that out. Tip number four, you don’t have to be everywhere. Hallelujah. Right? I know in 2022, there is so many options for real estate agents, but you don’t have to be on Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube, etc, et cetera, pick one or two platforms that you enjoy being on that you like being on. And then also, where are your clients? Where are they hanging out?

And if you’re not sure, spend an email to your database, you might say something like, Hey, we are working on serving you better in 2022. And we wanna know, where are you spending time? Online, Facebook, Instagram, Twitter, TikTok, none of the above. That’s okay, too, but get a sense of where your clients are hanging out. And again, you don’t have to be everywhere. All right, tip number five last but not least don’t outsource. This is a big thing. I see a lot of folks in real estate who will say to me, gosh, I just wish I could have someone do it for me. You know, I’m really busy. And I understand, you know, as an, as a real estate agent, you are busy or wearing a lot of different hats, but at the end of the day, social media is social right now. There’s nothing wrong with having an assistant or maybe a video editor or some folks who might help you with some of the content creation or help in terms of scheduling, but make sure that there’s a part of you that shows up that builds those relationships.

That does the focus five, as we talked about the, it gets on camera that showcases your expertise and your opinions and the business reason behind everything we’re talking about today is when you do these five things, the leads you get from great content are so much better. The leads you get from great content are so much better when you do this on a consistent basis. When you show up, when you’re intentional, when you have a play in, when you put out consistent original content, let me tell you what’s gonna happen in 2022. You’re gonna hear things like, oh my gosh, I see you everywhere. I feel like I know you. I feel like you’re in my head. And those kind of people, when they’re ready to work with you, they’re ready to work with you. They’re not shopping around calling 12 different realtors. They know you or they feel like they know you, right?

And now it’s up to you to decide if you wanna work with them. So that’s the name of the game. That’s my social media advice for real estate agents in 2022, I would love to hear from you. What do you think? Do you agree? Do you disagree? Let me know in the comments below. And if you’re listening to this thinking, okay, I really gotta get a handle on my social media. I would encourage you to, to go over to our free resource center. We have a ton of free resources for you. Go to Katie, lance.com/freebies. And by the way, if you’re watching the on YouTube hit that subscribe button and the bell button, we have new videos that come out each and every week. All right, until next time, we’ll see you soon. Bye for now.

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