There is one thing I get asked about all the time: “How can I stay on top of posting consistently to my Facebook Business Page?
The answer? Easy. You can schedule content.
How? It’s simple! When you are on your Facebook Business Page, scroll to the update status box. Under the status bar, there is a tiny clock icon. Click the icon and from here you are able to schedule content out for later in the day, week or year.
Here are a few important do’s and don’t for scheduling Facebook posts to your business page:
Do’s:
- Plan. Plan one day a week where you will schedule some of your content. Set aside an hour or so to organize your thoughts and decide what you are going to post over the next 3-5 days.
- Insights. Check out Facebook Insights to see what time of day people who like your page are most active on Facebook and most likely to interact with your content.
- Be creative. Your content can be questions you ask on your Page, links to articles, images you create or video links.
Don’ts
- Over schedule. Don’t schedule content too far in advance or rely just on scheduled content. Make sure you fill in throughout the week with content that is ‘off the cuff’ and unplanned! (If you are looking for content ideas, make sure you sign up for my email list to receive a free download of my content grid!)
- Variety. Don’t just schedule one type of content – mix it up and have fun.
- Over curate. Don’t just post curated content from other sources, make some of the content you post your own. My favorite type of content? Images taken with my iPhone and enhanced using apps like Camera+ or Over (click here for a slideshow and recording of how to use visual media in your social media.)
On a side note – I prefer to schedule directly using Facebook’s platform versus using a third-party application. I find it receives the best engagement this way. Also, it’s important to note that you can always edit or delete scheduled content if needed. Lastly, you can’t use this Facebook scheduling tool for your personal Facebook profile, only your Business Page.
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