Let’s stop the random acts of social media. In this video I share a few tips on getting intentional and building relationships with the people that matter the most to your business.
Here are the 3 tips I share in this video:
- Be intentional. Be really focused about who you want to connect with – one of the ways you can do this with social media is to use lists. A lot of platforms, specifically Facebook and Twitter, will allow you to connect with your friends, clients, past clients and potential clients through utilizing private lists. Now, instead of logging on and seeing hundreds of updates, you can just focus on the 10 or 20 people on your private lists. Take a few minutes to interact with those important people in a really engaging and personal way…it’s a little thing that makes a big difference.
- Be strategic and have a plan. Using lists is a great first step. Another important step is to look at the different social media platforms and really decide what makes the most sense for your business. Instagram, for example, is really great for reaching that Millennial or Gen X or Gen Y type of customer where as Pinterest is more female oriented (80% of Pinterest users are female). Twitter is a bit more male – a lot of tech savvy men are drawn to this platform. I realize a lot of these are a little stereotypical, but when you’re really trying to build relationships with your clients it’s important to understand the nuances of each network.
- The magic is in the one-to-one. As much as we can go on Facebook and blast out a message, or go on Twitter and tweet to twenty thousand people, the real magic is in the one-to-one. What I mean by that is there’s a lot of power in the private message on Facebook, Instagram and Twitter. An easy example of this: when you see it’s someone’s birthday, you could be one of the 300 people to write Happy Birthday on their wall OR you could be one of the 1 or 2 people that sends them a private message. Or better yet, a private Facebook voice message. Did you know you could do that?
Like I always say, social media is about the marathon and not the sprint. This video is part of a series of #GetSocialSmart videos – subscribe to view the entire series as they are published here.
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