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How Can I Open My Facebook Page to Ratings and Reviews?

People trust other peoples’ assessments of businesses. That’s why it can be a very powerful tool to have ratings and reviews on your Facebook page. It’s easy to do this – in fact, just by taking a few steps, you’re well on your way to more widely promoting your brand.

Here’s how it’s done: First off, you need to categorize your page as a Local Business. In addition, you’ll need to add your business address to your page. Page categories may be chosen when you create a page or by changing your page’s category after it is already created. 

To do that, you’ll need to:

  • Click Settings at the top of your page
  • Click Page Info in the left-hand column
  • Click Category
  • From the first dropdown menu, select Local Business, then from the second dropdown menu, select a more specific category such as Restaurant/Café.
  • Click Save Changes.

There you have it! Now, in order to add your business address to your page:

  • Click Settings at the top of your page
  • Click Page Info in the left-hand column
  • Click Address and enter your business address
  • Check the box next to Show map, check-ins and star ratings on the Page
  • Click Save Changes.

Should you later change your page’s address, you will still keep your existing ratings and/or reviews.

Now that you have ratings and reviews set up, there are two key things left to do:

  1. Promote it! The Reviews tab is now a unique link that can you promote via your email list or other social networks as a way for people to review you. You can also email it to select customers or clients one-on-one and ask for reviews. Imagine reaching out to five people a week!
  2. Respond to all reviews quickly. Respond quickly by clicking ‘like’ or leaving a comment – make sure you acknowledge them!

Questions or comments? Post them below or on my Facebook Page! Have a question about social media you’d like featured on our blog? Send me an email at katie (at) katielance (dot) com!



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