What is one of the number one mistake I see busy professionals make when they set up their in Facebook personal profile?
They include other words into their name!
Too often I see a personal profile that says something like “Jane Smith, Realtor,” instead of just, “Jane Smith.”
Facebook’s Terms of Service prohibit using anything but your name on your personal profile. This includes titles.
The Terms of Service also explicitly forbid using a personal profile primarily for business. That’s what business pages are for!
Curious if you need both a personal and business Facebook Page? Check out this video I did that answers that exact question!
Now, this doesn’t mean you can’t incorporate your business into your personal profile – you just have to do it in a smart way. For example, you can share exciting moments such as when a first-time homebuyer closes on her new property, or the moment you hand over the keys to a new home.
I always say, share why you love what you do. When you come from a place of loving what you do and are passionate about what you do – it is in the right context when it appears on your Facebook personal profile.
Since these moments are a major reason you love being a real estate agent, they’re perfectly appropriate to share on your personal profile alongside your other interests!
Here are a few other helpful posts all about Facebook:
I’d love your thoughts on this quick tip post – leave me a comment below or on my Facebook Page!
