Videos & Blogs

Social Media for 2021

The Katie Lance Podcast Episode 088

Are you ready to up your social media game in 2021? The new year is going to be here before we know it! 

In this episode I’m going to give you some great tips, tools and strategies for creating your social media plan for 2021.

Lessons learned:

  • Create a Pillar Content Plan. Pick one type of pillar content (video, blog, podcast, etc.) that you can commit to creating at least once a month, preferably once a week.  
  • Create a Distribution Plan. I believe in working smarter, not harder. If you’re going to create a piece of content, you can repurpose it in a multitude of ways. Create a plan for publishing and how you will distribute it in at least 4-5 ways.   
  • Calendar Planning Your Next 12 Months. Finally, take a step back and plan out your next 12 months. Block out the days that are important to you – birthdays, vacations, etc. Put your publishing dates on your calendar, schedule time to batch create your content and add your distribution schedule.     

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