Videos & Blogs

Creating a Library of Content Versus More Noise

The Katie Lance Podcast Episode 078

Are you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there’s a lot of noise out there. 

It’s important when you’re thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my tips for creating this type of quality content – not just more noise.  

Lessons learned:

  • Focus on creating pillar content. 
  • Think about the purpose of creating your content. 
  • What are the questions you get asked all of the time?
  • What’s happening now?
  • What will always be relevant?
  • Lean into who you are and who you’re not. Find your niche and layer in your personality.

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