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How to Rock Your Virtual Open House

The Katie Lance Podcast Episode 060

Now more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live.

Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker! 

Lessons learned:

  • You can do a Facebook Live from your phone or computer. You don’t need any fancy software, you don’t need a special app.
  • As you get a little bit more experienced with Facebook Live and doing virtual open houses, I recommend using a third party platform like Be.Live or Zoom
  • Promote your virtual open house in advance on social media and email.
  • If doing a Facebook Live from your phone, make sure notifications are turned off.
  • Welcome people to your Facebook Live.
  • Share 3-5 highlights of the home.
  • End with a call to action such as, “If you’d like to see the full virtual tour, send me an email.”
  • After your live broadcast – be sure to promote the replay!

Additional resources: 

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