Videos & Blogs

How I Manage My Social Media

The Katie Lance Podcast Episode 030

In today’s episode I’m sharing how I manage my own social media. Now I do run a social media company, so that’s probably not surprising that I run my own social media. But I’m often asked who helps manage it, how do I run it? So I’d like to share my thoughts around it and a few tools that I use to help manage it all.

One of the first things I’ll say, and I said this a few episodes ago, is I really believe in the philosophy of no tweet left behind. What I really mean by that is this – if someone likes or comments or interacts with me on social media, I’m going to respond to them.

It’s something that’s really important to me and it’s one of the ways I’ve been able to build my business, build our community, and it’s something I’m really proud of now. 

So if that’s the case, how do I manage that? There’s a few things that I do. First off, when I open up my Facebook feed or Instagram feed every morning, I don’t look through my news feed first. I actually look at my notifications first and I don’t look at my notifications unless I’m ready to deal with them.

I usually do it at least twice a day, once in the morning, usually once in the evening. But I always make sure that I’m in a place where I can actually respond. 

I always say be really intentional with social media. I find that the relationships happen in the DMS. That’s where the relationship building really happens.

Social media is like the ultimate dinner party. Imagine having a dinner party with your 10 dearest friends or your 10 dearest clients and instead of you being there, you have your assistant show up. So you’ve got to show up. 

Now that doesn’t mean that there aren’t people that you could hire to help with certain pieces of your social media. We do have a small team. I have an awesome marketing manager who helps me occasionally schedule content. She also helps create some of our graphics. We also have an amazing video editor and podcast editor. But at the end of the day, when you message me, when you tag me in a post and I respond, that’s me. 

Another tip I’ll give you that I do on a daily basis is the focus five. Focus five is simply once I look at my notifications, when I’m ready to go into my newsfeed, I find five people that I can meaningfully connect with.

I do this literally every morning as I’m drinking my cup of coffee. I’ll scroll through my notifications, answer those, do my focus five and then I go about my day. 

I’d love to hear from you. What do you think? Do you have questions for me about social media? Are you shocked or surprised that I managed my own social media? Let me know what you think! 

Additional resources:

  • Visit me at for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)
  • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

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