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Pin it to Win It: Rocking Your Pinterest Strategy

If you’re not using Pinterest as part of your social media marketing strategy, I have one question for you: Why not? According to Pew Research, 28 percent of adults who are online are using Pinterest, making it one of the internet’s current powerhouses. If you’re not taking advantage of this, then you’re leaving good business on the table.

Of course, therein lies the question: How to make Pinterest work best for you? I’ve gathered a few suggestions for best practices. Read on and soon you’ll be rocking Pinterest like nobody’s business!

First off, it’s crucial that your Pinterest boards be as user-friendly as possible. Make sure they’re optimized by naming them properly and classifying them in an easy-to-understand way. The best method of doing this is creating multiple boards to cluster relevant content together.

Not only should your boards be optimized, but your pins as well. When uploading your own pins, make sure they’re the ideal size for the platform. View my Social Media Image Cheat Sheet for sizing specs.

Also, consider utilizing online resources to easily enhance your photos. A few favorites include:

When getting started with Pinterest, remember to keep your boards well-organized.

When getting started with Pinterest, remember to keep your boards well-organized.

Remember that pinning frequency is important. This means striking a balance between pinning too little and too much. How will you know the right amount? Well, make sure that you don’t go an extended period of time without any post – be consistent – but avoid mass posting in one fell swoop or you risk pushing away your followers.

You may also consider scheduling pins, a feature now available on Buffer.

Pinning frequency is important.

Pinning frequency is important.

Take advantage of Rich Pins. When Pinterest first was created in 2010, you could only use one type of pin, but that’s the bad old days. Today, there are six different types of Rich Pins that will allow you to provide more information: Place, Article, Product, Recipe, Movie and App. Particularly helpful are the Article pins, which offer your headline, author and story description, while Product pins help e-commerce firms provide availability and pricing along with letting audience members know where products can be purchased.

Rich Pins help offer information.

Rich Pins help offer information.

Finally, remember that it’s easy to measure your marketing efforts through Pinterest’s web analytics tool. Keep a finger on the pulse of what’s working and ditch what’s not. Staying flexible and paying attention to what’s garnering the most results will particularly help you rock the power of Pinterest!

Pinterest's web analytics tool helps you measure results.

Pinterest’s web analytics tool helps you measure results.

Additional resources:


I’d love to hear your thoughts on this latest quick tip – leave me a comment below and let’s connect on Pinterest!


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