Videos & Blogs

How to Perfect Your Post for Every Social Media Platform

Not all social platforms were created equal. Here’s how it breaks down.


  • Your title should be engaging enough to grab a reader’s attention. It’s best to keep it under 70 characters.
  • Feature any keywords in your first paragraph. Make clear what a reader can expect from the post.
  • Relevant images will make your post pop.
  • An ideal word count falls between 500 and 800 words.
  • Summarize your post with a call to action.
Katie Lance - Social media posts, image number one

Make sure your title is engaging.


  • Again, catchy title. Hook them from the beginning.
  • When uploading, use that catchy title rather than something generic like Movie.1234.
  • Help readers find your video with a smart description that includes links to your website and other social channels.
  • Tags help your video show up in searches.
Katie Lance - Social media posts, image number two

Don’t let cats drink and upload.


  • Keep it positive. Positivity breeds engagement.
  • Provide information. Make readers want to click.
  • Provide a link so they can
  • Include images. The perfect size is 800 by 600.
  • Make it mobile-friendly. More people are using smaller devices.
  • Engage with users through conversational dialogue.
  • Be available to respond.
Katie Lance - Social media posts, image number three

On Facebook, make it pithy and positive.


  • A clear call to action gets readers thinking in terms of what you want them to do.
  • Don’t forget punctuation. It’s important!
  • Shorten URLs. is perfect for this.
  • Engage viewers and drive retweets by using questions, facts and figures.
  • Prompt engagement through mentions.
  • Retweet relevant content for readers.
  • Images and videos heighten engagement.
Katie Lance - Social media posts, image number four

Make sure your punctuation is perfect.


  • Share without images of human faces. These get shared 23 times more often than their face-full counterparts.
  • Use a compelling background that takes up less than 40 percent of your image.
  • Images with multiple colors get three times the number of likes and repins. Red or orange images are particularly popular.
  • You’ll get four times more repins by using images with 50 percent color saturation. Black-and-white images don’t do as well.
  • Vertical images perform better than horizontal ones. Go for a ratio of 2:3 or 4:5.


Katie Lance - Social media posts, image number five

Vertical images are higher Pinterest performers.


  • Tag brands and people.
  • Use hashtags to increase reach.
  • Increase visibility with trending topics.
  • Use images to make posts stand out.
  • Interact with commenters.
  • Find relevant communities and engage with them.
Katie Lance - Social media posts, image number six

Pictures can help add Google+ interest.


  • Be aware of and use popular hashtags.
  • Master the infinite loop: a video that will seamlessly loop forever.
  • Don’t rush or cram too much into your video.
  • Nail down your own personal style.
  • Invest in a tripod so you won’t suffer the shakes.
  • Control background noise.
Katie Lance - Social media posts, image number seven

Shuck the shudders with a tripod. They’re cheap and easy to use.


  • Understand your post options. Make sure you choose the one that best fits your content.
  • Follow people. They’ll follow you in turn.
  • Understand Tumblr-speak. “Crying” doesn’t mean what you may think it means.
  • Select a good theme. A pretty Tumblr is a productive Tumblr.
  • Use hashtags in a smart way.
  • Show some love – like and reblog others’ posts.
Katie Lance - Social media posts, image number eight

Pick the post option that’s right for you.

These stats were pulled from My Clever Agency. They’ve also created this awesome infographic.

For more resources, check out The Ideal Length for Every Type of Content and How Often Should I Post on Social Media?  Also, if you haven’t already signed up to receive my Content Strategy Grid, you can do so by clicking here!

If you have any questions or comments, be sure to leave them below or connect with me on Facebook.



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