When a professional launches a Facebook business page, I can typically gauge their success within the first few weeks.
How? Read on.
First off, are they posting consistently? That’s a huge way to draw more eyeballs to your Facebook page.
That’s not all, though. There’s the art of being a status-update ninja.
Here are my five tips to ninja-dom:
1) Be real. Honesty and authenticity are key, so don’t write anything misleading, untruthful or just aimed at getting a lot of likes. Real ninjas are just that – real.
2) Edit, edit, edit. Clean, direct content is essential. Make your status updates bold, not passive. Rather than saying, “Maybe you should look at this pretty important article about the real estate market”, say, “The market’s changing. Comment below for more information!” Ninjas don’t waste words.
3) Short is better. Status updates should be two sentences, max. Remember that many, if not most, people are scrolling through their Facebook newsfeed on their phone. If they have to click “more” to expand your update, they probably won’t. Ninjas know internet surfers have short attention spans.
4) Use your imagination. Mixing it up is good – you can make your point with a quote, a link, a question or a photo. Try creating a content library from which you can draw at any time; you can keep it in your Dropbox account and access its content whenever you please. Ninjas like Dropbox.
5) Relevance is key. That means posting in a timely way. You wouldn’t expect to see a post about Thanksgiving during the Super Bowl, would you? Appeal to what’s happening in the moment and be flexible enough to deviate from your social media strategy if the occasion calls for it. Ninjas are all about timing.
What do you think about being a status-update Ninja? Leave me a comment below or on my Facebook Page!