Advertising online means having to pay attention to the visuals. This is particularly true with Facebook Ads, where there is so much competition for a potential client’s attention that it bears taking some time to make sure your images are the ones that grab eyes.
With this in mind, let’s look at a few ways to get the most out of your Facebook Ad images. Here are some tips from Facebook itself:
1. The images in your ad should appear natural and appropriate for a viewer’s News Feed. To achieve this, try depicting people using your product rather than just the product itself.
It’s more engaging to show a person using a product than just the product on its own.
2. Limit your image to less than 20 percent text. This is because text-heavy images can be read as spam and then ignored. You can use Facebook’s own Grid Tool to check this percentage.
The Facebook Grid Tool will help you make sure your ad’s image encompasses less than 20 percent text.
3. Crop tightly around the most essential part of the image in order to focus your message.
Smart cropping helps your audience focus on your core message.
4. Be Strong. When working with text, use a strong statement, question or call to action. This spurs a response on the part of the reader.
Use the text you’re allowed for a call to action.
5. High-resolution images are optimal. Consult the Facebook Ads Guide for image size recommendations pertaining to your individual goals.
6. Don’t forget about your brand image. Your brand’s character and unique personality should be represented by your image.
Southwest wants to make you smile.
7. Simple is solid. People have short attention spans online. Embrace this – don’t fight it.
Stark and simple can often win the race.
8. Think in terms of benefits. Your image should represent what your product can do for customers.
Does your image display what you can offer?
9. Less than 90 characters of text is ideal. You don’t want your message getting cut off on smaller screens.
Once again, short and sweet.
10. Target your ideal audience. If there is more than one of these, create different ads to capture as many people as possible.
Certain movie fans may appreciate this targeted ad.
For more resources, check out Top 10 Tips to Optimizing Facebook Ads and What Grabs Facebook Users Attention. Also, if you haven’t already signed up to receive my Content Strategy Grid, you can do so by clicking here!
