Many times, LinkedIn becomes the “set it and forget it” network.
But for any professional, there can be a huge opportunity to connect with your current sphere as well as deepen professional relationships with people you recently have met.
How else can you maximize LinkedIn?
Here are my 3 favorite tips:
- LinkedIn is where social starts. Every new person you meet that could be a client – you could connect with them on LinkedIn. Reach out to potential and current clients via LinkedIn – this is an easy way to connect and expand your sphere professionally. It’s where to start in social. It’s easier to send a LinkedIn request than a Facebook Friend request to someone you just met! Make sure you send a personal note with your request – something like: “Hi (name), it was great to meet you at (event). I’d love to connect with you on LinkedIn. –(yourname).”
- Post a status update daily 3-5 times a week. LinkedIn Today is a great source of content – articles written by thought leaders on LinkedIn. Stay active on LinkedIn – post articles about your industry and stay top of mind for the professionals who come across your profile. If the last time you posted something was last year, it can give the perception that you are “out of business”
- Give to get. Give one new recommendation a month to someone you have worked with recently. Who can you thank for their business and service this month? A colleague? A client? Look at who you are interacting with and make an intentional point to say thank you publicly – one of the best ways to do this is to do a LinkedIn recommendation.
How do you use LinkedIn to expand your sphere and grow your business? I’d love to hear from you, leave me a comment below or let’s connect on LinkedIn!