Visuals are crucial when it comes to online marketing. Your LinkedIn profile photo is a key part of this puzzle. Fortunately, a little guidance comes in the form of an infographic (via Social Media Today), which lays out eight major mistakes of LinkedIn profile photos. Keep in mind, by the way, that the infographic estimates that profiles with photos are 11 times more likely to be viewed. Just make sure that they’re the right kind of photos.
Here are the eight major mistakes:
1) The Oldie. Is your profile photo old as the hills? If so, you’re going to want to update it. You may have looked great in your high-school graduation photo, but chances are you’re far beyond that cap and gown now.
2) The Weekender. That margarita in your hand may look tasty, but it may not exactly appeal to a potential employer or business colleague. Save it for the more personal social-media channels.
3) The Shadow. That dimly lit photo may appeal to the goth in you, but this is business. People want to see what your face looks like. Your photo should be well-lit and easy to see.
4) The Bachelor. Looking for love in all the wrong places – such as LinkedIn? Save the long walks on the beach for Match.
5) The Frown. This may seem dramatic to you, but it gives the wrong impression to people who may want to work with you. Smile, please.
6) The Pet Lover. Your pup may be adorable, but including him or her is a little too personal. Unless you’re a veterinarian, it may be best to leave the four-legged friends out of your picture.
7) The Selfie. Taking pictures of yourself in the bathroom mirror is so Tindr. Get someone else to hold the camera.
8) The Silhouette. Not having a picture at all is the worst! Get your pearly whites up there.
What are your thoughts on LinkedIn profile photos? Let me know in the comments below.
For more resources, check out 3 Quick Tips for Optimizing Your LinkedIn Profile for Real Estate and 10 Ways to Optimize Your LinkedIn Blog Posts.
If you have any questions or comments, be sure to leave them below. Also let’s connect on LinkedIn!