Videos & Blogs

LinkedIn 101 for Real Estate Pros

Click here to watch the video and view the blog post

Are you wondering how you can get started with LinkedIn? If you’re in real estate, don’t worry. I can help.


Katie Lance here, founder and CEO of Katie Lance Consulting, the Get Social Smart Academy and author of the book. Get Social Smart. It’s episode 227 of the Get Social Smart show. And in this episode, we’re going to do a little LinkedIn 101 for real estate agents. In this video, I’m going to share with you a few simple things that you can do to either jumpstart your account on LinkedIn if you are not active at all, or maybe you’re like a lot of folks where LinkedIn has become kind of the set and forget it network where you set it up a while ago and you haven’t done a whole lot with it. Since this video is going to help you jumpstart your account and get you back in action. All right, tip number one, don’t be a secret agent. When you go onto LinkedIn, make sure you update your contact information.


This is super important. Have an updated headshot. There’s nothing worse than meeting someone for the first time. And their reaction is something like, oh, you look nothing like your photo. So having an updated headshot, make sure your contact information is easily accessible. Your name, email website. That’s super important. Tip number two, connect with colleagues, prospects, and other agents. So LinkedIn is that ultimate connecting professional network. It’s one of the only places online that connect with folks professionally, not just personally. So now is a great opportunity to connect with other colleagues, prospects, clients. If you are new to real estate, this is a great opportunity to reach out to local connections, lenders, stagers folks, uh, in, you know, in your title reps, in your local network and connect with those, make those professional connections, LinkedIn, that’s kind of like that ultimate networking party. So it’s a great opportunity to do that.


If you’ve been in real estate a long time, you might consider thinking about who have you worked with, uh, in the last 12 to 18 months, who have you worked with in the last 12 to 18 months, go on LinkedIn search to see if they’re there, send them a connection request. You might say something like, Hey, I really enjoyed working with you and your family last year. And I’d love to connect on LinkedIn, right? And so using that as a way to connect with prospects, clients and other colleagues is really key. Tip number three, clean out your inbox, clean out your LinkedIn inbox. So if you are new to real estate, you probably don’t have are new to LinkedIn. You probably don’t have a lot of messages, but if you set up your LinkedIn account a long time ago and you’re dusting it off, you probably have some spam and some old inbox messages there.


So go into LinkedIn, click that messages tab, clean out. Those old messages, respond to anybody, responding to notifications, but have a nice clean slate. I don’t know about you. I like to have inbox zero when possible. It doesn’t always happen, but clean out your inbox and LinkedIn, it definitely makes a big difference too. Number four, post relevant content. So relevant content is key. LinkedIn is not the place to necessarily talk about what you had for breakfast yesterday. It’s that place to talk about what’s happening in real estate. It’s a, it’s a place to talk about what’s happening with the market. It’s the place to share really helpful tips about your community buying and selling. And in fact, in our last video, over on YouTube, we some really great ideas in terms of content. So we’ll make sure to link that video below. So you can check that out.


If you’re curious, what is the best type of content to post, but generally speaking, you know, again, things that are professional, things that are real estate related, you might be sharing articles from other industry sources like admin news or NAR, but make sure you also share some original content as well. Tip number five, engage with other people. So just like any other social media platform, you can’t just post and run, right? So it’s important that we take some time. I recommend setting aside 15 or 20 minutes once a week, go on to LinkedIn, post something that’s relevant about your local market. And then take a few minutes to scroll through your feed, like comment and engage with at least a few people. I really believe in the idea of focus five, where you take five minutes, scroll through your feed and connect with at least five people.


Don’t be a drive-by liker, but take a few minutes to like comment and engage with folks. So those small things can certainly make a big, big difference. I would love to hear from you. Are you active over on LinkedIn? Yes or no. Let me know in the comments below and feel free to drop your LinkedIn handle in the chat below so we can connect with you. And by the way, we have put up a number of videos recently, all about LinkedIn. So if this is a topic of interest to you go over to our YouTube channel, we’ve got some of our most recent videos are all about LinkedIn. Now, if you’re listening to this going, okay, this is great, but I’ve got to get a handle on a lot of social media and not just LinkedIn. I would encourage you to download our free content grid, go to Katie, lance.com forward slash content grid. Keeping that.com forward slash content grid. This is going to help you jumpstart your social media strategy. It’s going to give you more than 30 content ideas for LinkedIn Facebook and all of your social media needs. All right, my friends until next time, we’ll see you soon and I’ll see on LinkedIn. Bye for now.

SIGN UP FOR OUR EMAIL NEWSLETTER TO RECEIVE A FREE COPY OF OUR CONTENT GRID WITH 30+ IDEAS!