Videos & Blogs

Stand Out in a Sea of Sameness #ICNY

This week at Inman Connect NYC, I had the pleasure of speaking to real estate agents and brokers about how to stand out in a sea of sameness when it comes to your marketing. There is no shortage of ‘sameness’ through out real estate marketing. To gain traction on social media and attract the clients you want to work with – the key is publishing quality content on a regular basis. Creating helpful, informative content that is in your voice is key! Here are my slides from my presentation and additional helpful links and resources.

Recommended apps and tools:

  • Graphics and video editing: Canva.com
  • Video editing: veed.io, Videoshop app, InShot app
  • Project management: Asana and Monday.com
  • Scheduling tools: Meta Business Suite (formerly Facebook Business Suite) and Later.com
  • Instagram and Facebook Stories: Unfold app and Wordswag app

Additional helpful links and resources:

Content ideas for real estate (here are 15 ideas you can use for video content!)

  1. Community content
  2. Helpful tips for buying/selling
  3. Helpful tips for investors
  4. Helpful tips for second-home buyers
  5. Rent versus buy?
  6. How to make the most out of an open house
  7. Why declutter?
  8. Why stage a home?
  9. Who pays for what?
  10. First-time home-buyer tips
  11. How to get the most bang for your buck
  12. The biggest mistakes buyers or sellers are making
  13. What is a home inspection?
  14. The most common real estate myths
  15. Your most frequently asked questions
  16. Download 30 more content ideas here

Questions? I’d love to connect with you over on Instagram! Let’s connect here! 

 

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