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How to Time-Block Your Social Media for Real Estate

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In this video I’m going to share with you how to time block your social media.

Hey everybody, Katie Lance here, founder and CEO of Katie Lance Consulting, the Get Social Smart Academy and author of the book, Get Social Smart. It’s episode 249 of the Get Social Smart Show. Today we were talking about one of my favorite subjects, time-blocking your social media. So over the years we have talked a lot about time blocking social media. I was just perusing our YouTube channel recently, and we talked about it here and here and here. We talked about it a lot and it’s one of my favorite subjects. I mean, I wrote a whole book about it. It’s the idea of get social smart. It’s the idea of when it comes to social media, I don’t think as an agent or broker, you should be spending all of your time on social media. However, in 2021 there’s a lot of noise out there and it can feel like a big time suck.

I don’t know about you, but I know I have been guilty of opening up my phone, scrolling through kind of mindlessly through social media and I look up and, you know, 20 minutes has gone by 30 minutes or longer. So this video I’m going to share with you. So my tried and true tips for time-blocking your social media and making the most of it for your business tip number one, make it a priority. So one of the things I think is really important when it comes to being effective with social media, especially for real estate, is you have to make it a priority. I find for a lot of agents and brokers, that social media tends to be a little bit of this. Bolt-on where we bolted onto our business when we have time. But the challenge is when we’re busy, it’s kind of the last thing that we think about.

And what ends up happening is we see sort of these peaks and valleys with social media, right? I’ll see one post from a realtor on Monday and then nothing for two days and then three on a Saturday and nothing for a day or two. So we have to make it a priority. And when we make it a priority, what I encourage you to do is to time block your schedule daily, weekly, and monthly on a daily basis. What I recommend is you set up site about 10 or 15 minutes every single day to scroll through your feeds, take a few minutes to like comment, engage with people. Don’t be a drive-by liker, but take a few minutes to engage with a few people in your newsfeed. Now I’m a big believer of leaving meaningful comments. Now, meaningful comment in the world of social media is actually common.

That’s at least four words. So instead of saying congrats or great pic, you might say congrats, Julie, I’m so happy for you and your family or wow, Joe, that’s a great pick. Where did you take that? Do you see how that feels a little bit different? Right? One of the ways to cut through the noise with social media is to use someone’s name to again, say something more than just a word or two or an emoji or two. So it doesn’t mean spending all day engaging with people and liking and commenting, but be efficient, take 10 or 15 minutes. I love to focus five where I’ll scroll through my feed and I’ll think to myself, what are five posts that really resonate with me that stand out, that I can leave a meaningful comment or maybe even reach out and leave a private message and say, Hey, you know, you know, Julia saw your post.

I was just thinking about you or, uh, you know, Mary, I suppose your birthday, I want to reach out, send you a, you see, you know, send you a private message to help you have a great birthday, right? So take a few minutes each and every day. You also want to take a few minutes in that 10 or 15 minutes to respond to your notifications. If you have people liking and commenting your content from a day or two before, go back. Don’t just like those comments, but actually go back and respond to as many of those comments as possible. Right? One of the things to think about with social media is there is an algorithm. And whether we’re talking about Facebook, LinkedIn, Twitter, YouTube, wherever it might be. Every time a comment happens on a post that is a trigger to that social media platform that your content should be seen by more and more people.

So the more you comment back, that’s another trigger, right? And so this commenting back and forth, this is one of the reasons why when you’re on social media, you might see posts from today, but I bet you, you’re also seeing things that were posted yesterday or the day before. And the reason is there’s still a conversation happening in the comments. So it’s like I said, set aside 10 or 15 minutes. I like to do in the morning as I’m drinking my cup of coffee, but set aside time each and every day, super important, especially for real estate, because real estate’s a relationship business, right? It can’t just be a one-way street where you’re just posting and running that engagement. That small thing makes a big difference. The other piece of making it a priority is to time block some time on a weekly basis. I recommend about 30 minutes once a week to either create some content.

Maybe you’re getting in front of the camera, maybe you’re doing a Facebook live. Maybe you’re scheduling some of your content. Now I’m a big believer, not set it and forget it. I don’t think you should automate everything. Uh, in fact, we see this a lot from agents who are automating all of their content and there’s kind of the sea of sameness that’s out there. So cutting through the noise without spending a whole lot of time on social media, we have to set aside a little bit of time, make it a priority, whether it’s a Friday or Saturday, whatever time is good for you set aside some time to do that. And that will make a big difference in your business. Also, I recommend setting aside a little bit of time once a month, to batch create some of your content. We actually just did a video about this.

Um, just a couple of weeks ago, we’re going to link to that video below, but setting aside time to batch create a number of pieces of content. All in one batch is a huge time saver and it makes a big, big difference because now you’re able to publish content. That’s original. That’s in your voice. That’s consistent without always feeling like you are on a hamster wheel day in and day out. Tip number two for time-blocking. Your social media is be in this for the long haul. So you can set aside some time daily, weekly, and monthly, and that’s going to make a huge difference. But if you’re not in this for the long haul, you are going to get frustrated or really quickly, because let me tell you what’s going to happen. You’re going to set aside some time. You’re going to make it a priority.

You might even say no to other opportunities because you’ve made it a priority. And then what’s going to happen is if you don’t see results right away, you might feel really frustrated. Right? And I know I have experiences where I start to publish content and you get two likes for likes three, six views. One of them is your mom, right? And you think to yourself, oh my gosh, I’m spending so much time. I’m not getting any traction. So the key here is social media is a marathon, not a sprint. Social media is a marathon, not a sprint. You have to be in it for the long haul. What we have found from the folks we’ve worked with instead of our get social smart academy is a lot of times when you go down this road of connecting, of being authentic of setting aside, time to time blocker social media and create content, the results don’t happen right away.

Sometimes it takes three months. Sometimes it takes six months. Sometimes it may even take like eight or nine months, but when it hits, it hits, it’s like a snowball. And what happens is when you start to do this work over the course of time, especially at that sort of six to nine month, mark, let me tell you what’s going to happen. You’ll have someone to reach out to you who you have never met. And they’ll say something to you like, Hey, we’re moving to your town. And we started Googling you and your YouTube videos popped up. Oh my gosh, my wife and I, we binge watched all the last 12 videos you did. We would love to work with you. They will tell you everything about who they are. Uh, and now it’s up to you to decide if you want to work with them.

Generally speaking, the leads you get from great content from social media, especially when you’ve taken the time to time, block your social media and make it a priority are even better. So be in it for the long haul, my friends, it makes a huge difference. Tip number three, be honest with yourself. Be honest with yourself when it comes to the time you’re spending on social media. And I say this as someone who, you know, I have been guilty of this too. We open up our phone and we’re kind of scrolling through mindlessly. You know, we get caught up watching some videos or reading different posts. And the next thing we know, 20 minutes has gone by 30 minutes, has gone by hours, have gone by, and I’m in the business of social media, but I still think it’s really important when it comes to time blocking your social media, being smart about the time that you spend on social media, we don’t need to be doing that endless scroll.

So I like to look at my screen time. Uh, sometimes it’s like, Ooh, a little bit too much today, but you know, it’s all about just setting some boundaries. And at the end of the day, I’m a big believer of like wherever you are be there, right? So if you’re spending time making phone calls up here, spending time, door knocking, if you’re spending time with your clients wherever you are be there. I know we live in a day and age where it’s really easy to get distracted by our phones. So be intentional, be mindful of the time that you’re spending and use those limits. You know, look at your screen time. But by doing some of the things we talk about today, time-blocking and making a priority, I can tell you over the course of time, it will make a huge, huge difference in your business.

All right, I’ve got a quick bonus tip for you. You guys know, I love a good bonus tip when it comes to time-blocking and social media strategy. One quick thing I can tell you is that as you go down this road of creating content, being intentional with your social media, one thing that can help down the road is outsourcing some of this. Now I don’t believe in set it and forget it. I don’t think you should automate everything, but you know, as your team grows, as your footprint grows, as your community grows, it’s a really positive thing. And so I’m a big believer when it makes sense to outsource some things as you’re, as things grow. So maybe it’s a virtual assistant who can help you maybe a few hours a week editing content or creating content or scheduling content, or maybe it’s working with a great video editor or podcast editor or a copywriter just depending on what your needs are.

Ultimately at the end of the day, it’s really important that when it comes to the relationship building piece of social media, you show up, but you make time for that social media is like the ultimate dinner party. Imagine having a dinner party with your 10 most important clients, but instead of you being there, you have your assistant there running the whole thing. We would not do that. Right. But that’s what happens when we hand off that piece of social media. So we have to show up and then outsource when needed. Right. That makes a big difference. All right. I would love to hear from you, do you time block, just in general with your business, do you time block with social media? Do you time block with other areas of your business? Let us know in the comments below. And if you’re watching this video over on YouTube, we would love if you’d hit the subscribe button and the bell button.

So you get notified when we have new videos that come out each and every month. And if you love our style, you’d like what we have to say, hit that subscribe button. All right, one last thing. If you’re listening to this thinking, I got to get a handle on all my social media strategies. I would invite you to check out our free resource library, go to KatieLance.com/freebies. There are tons of free resources when it comes to Facebook, Instagram, all the different social media platforms, YouTube, LinkedIn, and I know you’re going to get a lot out of it. I’ll write my friends until next time. We’ll see you soon. Start time-blocking have a great day. Bye for now.

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