Have you ever wondered how you can repurpose one piece of content into multiple pieces of content? I am a big believer that content you create should be repurposed and repackaged. Not “spray and pray”, but repackaged and repurposed over the course of time and on different platforms. In this video, I share 3 easy tips and ideas for repurposing content for real estate professionals.
Tip 1: Long-form to short-form video
If you’re creating longer form video that is educational or informative this is ideal to repurpose! For example, you may create a long 5 to 10-minute video with home buyer tips that could easily get edited into multiple short clips or videos you post to Instagram Reels or TikTok.
Tip 2: Transcribe videos into text
Getting your videos transcribed is also an easy way to convert your video into text. You can put that text on a blog, use it in your YouTube descriptions or even in your email newsletters.
Tip 3: Create multiple graphics
I love using Canva to create multiple graphics using the wording that you used in your video. Some people relate more to video and others to graphics. This is a simple way to repurpose your content.
As a bonus tip: don’t forget that any live video you record like Instagram Live or Facebook Live can be downloaded and repurposed and reposted on other platforms. If you have a podcast you can also take the audio out of a video and repurpose it over on your podcast. The options are endless!
I’d love to hear from you! Are you repurposing content? Leave me a comment on the video!
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