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How to Create and Use a Content Calendar

At Inman Connect, I reviewed how to create and use a content calendar, and now I’m sharing my presentation with you! Creating a social media content calendar can seem overwhelming at first – but it doesn’t have to be! So, I’ve plucked out the most important tips from my presentation to share with you. In this video, I’m sharing content ideas to help fill out your content calendar.

Time blocking – daily, weekly, monthly, yearly – will be a massive help. I’m a big believer in “focus 5”. Spend 5 minutes connecting with at least 5 people per day. You won’t believe how this can help you with your content calendar. You can learn more about time blocking here.

Batching your content will also be crucial – but this takes planning! Plan to batch your content and fill out your calendar further into the future. Remember, the best type of content is content you create. I recommend building a content library and creating pillar content.

You’ll also want to create a distribution plan. For this, try starting with pillar content and layer in the rest. Then, simply rinse and repeat the process! And remember, you can always repurpose your content.

Still stuck? Don’t worry, I even share a content calendar template in this video, so be sure to watch through to the end.

What do you think? Have you started creating your content calendar? Leave me a comment on the video!

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