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How One Powerhouse Team Created a Smart Social Media Plan

In this #GetSocialSmart Spotlight interview, I had the pleasure of interviewing one-half of the powerhouse Tom & Cindy team – alongside with their rockstar marketing director, Susan Hall. 

We had a great conversation about marketing, bridging the gap between traditional and social media marketing, and what is working right now when it comes to “being seen everywhere!”

Tom and Susan are also long-time members of our #GetSocialSmart Academy and this interview highlights some of their big takeaways from being a part of the Academy and how it has  impacted their bottom line! 

About Tom Pietsch:

Tom Pietsch is the co-managing Partner of Tom & Cindy and Associates at Long & Foster. Their team is a long-time powerhouse located in Alexandria, Virginia. They consistently sell 250-300 homes each year!

After graduating from Virginia Tech, Tom worked as a ski instructor, then on Capitol Hill, and then in the airline industry.

Tom concentrates on the marketing and lead generation side of the business. He sees his job as “making the phone ring” and his goal is for new clients to say “we see you everywhere”. 

Tom is currently designing a new flagship office for the team and adding some new agents to grow a new generation of Tom & Cindy teammates.

When he isn’t working Tom is either swimming, checking out new restaurants, playing his guitar, watching Ted Lasso on Netflix or planning some fun international travel.

About Susan Hall:

Susan Hall is Tom and Cindy’s Marketing Director. Originally from the Mt Vernon area of Alexandria, Susan is a graduate of the University of Virginia and has been with their team over 15 years. She and Tom & Cindy constantly research, test and tweak new methods and platforms that help their sellers achieve consistently superior results. 

Susan’s a fanatic for detail and is the team’s voice on social media and directs their extensive video projects. In her free time, she is an avid runner, a Peloton queen, loves a fast-paced mystery book, and traveling to the clear waters of the Caribbean.

Additional links:

Connect with Tom and Cindy (and Susan too!)

Video examples from Tom and Cindy (and Susan too!)

Click here to learn more about the #GetSocialSmart Academy 

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Click here to view the full transcript of the video 


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