Ready or not, the holiday season is here. With Halloween and Election Day now behind us, people will be turning their focus toward the holidays and all that that entails.
Chances are this season may be less busy for your real estate business, making it an ideal time to reconnect with past clients, nurture your prospects and bring tremendous value to your sphere of influence. This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Today I want to share 3 ways you can find success this holiday season using social media intentionally.
Plan to work and work your plan. There may be a temptation to checkout during this time of year, or to assume that everyone is busy doing other things that what you have to offer doesn’t matter. This could not be further from the truth. Just like any other time of the year, I believe consistency is key if you want to see your business thrive during this season.
So plan to be using social media during this season and plan ahead. I’m not talking months or even weeks out, but plan once a week to schedule 3-5 days worth of content. The holiday season is a busy time so scheduling some of your content in advance can help.
Stuck on what to post? Download my free content grid with 30+ ideas for your real estate business – this is sure to get your wheels turning!
Create, curate and schedule. Once you decide what you want to focus on for the week, you have several options for deciding how you’re going to roll out the content. You can do it manually, or schedule with a tool like Buffer or Hootsuite.
On Facebook, you can also schedule posts directly to your business page and then edit them later on. I also recommend setting aside time to create images for your social media posts. A few of my favorite tools for this are the WordSwag app and Canva.com.
Again, everyone has their plates full this time of year so planning ahead is going to be crucial to ensure that you continue to provide quality, valuable content for your network.
Make it personal. A personal photo or post is more meaningful than a generic stock photo and the holiday season is a great opportunity to connect on a personal level.
We all have our own personal family holiday traditions, as do our local communities. Why not take this special time to share photos of your Christmas tree, your decorating or the most delightful homes in your neighborhood?
Haven’t updated your profile photo in awhile? The holiday season is the perfect opportunity to update it with a more personal photo. Also, don’t forget to comment and engage with your clients when they share their holiday traditions!
Need a little inspiration for your holiday social media content? Here are a few great social media campaigns worth taking a peek at.
What social media tips do you have for the holiday season? I’d love to hear! Leave me a comment below or share your insights in our Social Media Forum Facebook group.
Want even more help with your social media strategy for the holiday season and beyond? Join me for an exclusive free webinar to learn more about our #GetSocialSmart Academy. This behind-the-scenes sneak peek of our Academy will show you exactly what our program is all about – and how it can help you grow your business using social media intentionally. Click here to grab your seat now >>