Videos & Blogs

#GetSocialSmart Spotlight: Sue “Pinky” Benson

#GetSocialSmart Show Episode 216

How can you use video and social media to grow your brand? In today’s episode I’m excited to share an interview with my dear friend and #GetSocialSmart Academy member, Sue “Pinky” Benson.

Sue “Pinky” Benson is a Realtor with RE/MAX with more than a decade of experience in the real estate industry. Working side by side with her husband Josh in Naples, Florida, she has maximized video and social media to grow her business tremendously. In the last five years Sue has doubled her business year over year because of the power of video and social media.

A few tips from Pinky:

  • Use social media and video to grow awareness – use what is free and in front of you. Facebook Live is a great tool that doesn’t require editing!
  • Video is what is expected of you as an agent. You have to get over your hesitations and just do it. People are going to judge you regardless, so don’t let that hold you back.
  • Instagram is also a great tool for building your brand – utilize stories, the feed and reels! Original content is key. Put your face in your stories and frame them with a beginning, middle and end.

Connect with Pinky on Instagram and at her website.

Curious about becoming a #GetSocialSmart Academy member like Pinky? Click here to learn more.

Click here to view the full transcript of the video.

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