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Social Media Advice for Realtors (2021 Edition)

#GetSocialSmart Show Episode 207

Curious what are the most important things I think real estate agents and brokers need to focus their social media strategy on for 2021? In our latest video, I share my best advice for how to make the most out of your social media strategy. These are five things that I predict are going to be HUGE in 2021!

5 Things to Focus on in 2021:

Get on camera. It’s time! Time to get on camera – whether it’s YouTube, IGTV, Instagram Stories, Facebook or all of the above. Done is better than perfect – start with where you are at! The agents and brokers who embrace getting on camera consistently are going to connect with their community better and attract more business!

Be a storyteller. It can’t just be all about your listings – I can find the facts anywhere. Tell me the story of how you got into real estate or the story of your client. Be a better storyteller and your engagement will skyrocket as you cut through the noise of social media.

Embrace Instagram. Instagram is growing by leaps and bounds. The biggest mistake I see Realtors making is they are missing out on all the real estate available – it’s not just the feed! Embrace IG Stories, IG Reels, Guides, IG Live, IGTV and more. I can’t tell you how much my Instagram has exploded and I think it will continue to do that in 2021 and beyond.

Repurpose content. Work smarter not just harder. In 2021, people are not seeing all your content. You have to repost and repackage your content to get maximum exposure. Catch people at different times of the day. I challenge you to repurpose each piece of content at least five times!

Show up – relationships are everything! You can’t outsource relationship building. You have to show up – don’t be a drive by liker. Invest time into your online community, leave meaningful comments, share other’s content, build others up. It will come back to you!

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What are your biggest social media questions? Do you agree or disagree? Let me know!

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