Videos & Blogs

How to Create Your 2021 Social Media Plan

#GetSocialSmart Show Episode 206

Are you ready to take 2021 by storm? Do you have a plan in place yet? If you are like a lot of folks – right now is a great time to plan out your next year ahead for social media. Here are a few of my most important tips as you map this out.

Time-block. Set aside time daily, weekly and monthly to engage with others, create and schedule content and post content. Get it on your schedule so it becomes a habit and integrated into your business.

Create a pillar content plan. Remember, social media is rented ground so it’s important that you create a plan based on pillar content. Pillar content is content that requires a bit of time, money and/or energy but in the long-haul it is content that is relevant on Facebook as well as on other platforms. Video, Facebook Live, podcasts and/or blog content are ideal forms of pillar content.

Create a distribution plan. Once you’ve created your content plan you want to plan out how that content will be distributed. For example, if you plan to post a weekly video – that video could get uploaded to Facebook, YouTube, transcribed and turned into a blog post, shared on LinkedIn and you could do an Instagram post and/or Story about it. The idea here is to repurpose, repackage and work smarter, not just harder!

For complete training on creating your social media plan for 2021 be sure to check out our #GetSocialSmart Academy

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