Spending money on Facebook ads isn’t always the answer! The good news is that there are a number of free and/or low-cost solutions available to make the most out of Facebook for real estate agents and brokers.
Create a content plan. Remember, social media is rented ground so it’s important that you create a plan based on pillar content. Pillar content is content that requires a bit of time, money and/or energy but in the long-haul it is content that is relevant on Facebook as well as on other platforms. Video, Facebook Live, podcasts and/or blog content are ideal forms of pillar content.
Leverage all facets of Facebook. Make the most out of Stories, Groups, your business pages, personal profile and more. Use your personal profile to build relationships with past and current clients, your business page to promote your listings and your pillar content, maximize your Facebook groups to build community, and use Stories to share your behind-the-scenes. When you use all of these in tandem – they can really make a big difference!
Review and re-post your best content. We don’t need to always post new content. Review your Facebook Insights to review which posts did well in the past and re-post and/or re-purpose!
Bonus tip: Don’t automate! Remember, social media is social – you need to make sure you that you are intentional, have a strategy and show up on a consistent basis!
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