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Social Media is Rented Ground

#GetSocialSmart Show Episode 203

As much as I love social media – we don’t own it. Social media is rented ground. In this video we talk about a few things we think about when we think of content especially when it comes to content that will attract business and generate leads.

Create content you own. This is pillar content. Pillar content takes a bit of time, money and/or energy that you create. Building your library of content. Consistency is key.

Build your email database. It’s one thing for someone to like you on Facebook or follow you on Twitter – it’s a whole other thing when someone opts in to receive your email. It’s important we don’t spam people and don’t buy lists. On a weekly or monthly basis – send out valuable information from your own content library. This content goes with you wherever you go.

Take the online, offline. This is the secret sauce! Reach out to people on their birthday – call them! Send them a text! Connect with people. Send a gift or a card. Do something thoughtful. Real estate is a relationship business. It’s less about you – more about others.

What questions do you have about social media? I’d love to hear! Leave me a comment on the video!

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