Its’s not always about business. Over the next few weeks, we are doing a series of videos about social media during uncertain times because there’s a lot going on in the world right now. There’s lots of questions about what to post, what you can say.
Last week we shared what to post, this week I want to discuss why it doesn’t always have to be about business.
- Kindness counts. Be in this business for the long haul. It’s okay to have an opinion and to post what’s important to you – but do it kindly.
- Reach out to your current and past clients. I know a lot of you did this when the pandemic first started. Now that we’re a few months into this, it’s a great time to to this again. Remember, it doesn’t have to be all about business.
- Be reassuring and calm. Whether you are a newer agent or a top-performing broker, wherever you are in the real estate industry you are a leader in your community. Come from a place of service.
If you missed last week’s video about what to post during uncertain times, be sure to check that out here and subscribe to our YouTube channel so you are notified each week when we publish a new video. Looking for more help with your social media strategy? Check out our free resource library here.
