Have you wondered how you can maximize social media for real estate? Here are three things that make a big difference! First off – there are really two sides to consider with social media – nurturing past clients and then attracting new clients – so your strategy needs to reflect that!
TIP 1: Be intentional – have a plan
- Social media can’t be an “add on” to your plan
- Integrate it into your overall marketing plan
- Consider time blocking daily, weekly and monthly to manage your time
TIP 2: Create a content strategy
- Consider investing time and effort into creating unique content like videos, blogs or podcast content
- Focus on creating one great piece of content per week that you can repurpose and repackage on other social media platforms.
- Remembers, social media is “rented ground” so invest time in owning your own content!
TIP 3: Be more interested in others
- Remember, social media is social – so it is less about you and more about others.
- Don’t be a drive by liker
- Take the time to meaningfully engage with at least 5 people daily on social media
- Don’t automate your social media – you have to be there and show up in an authentic way!
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