Videos & Blogs

How Realtors Can Maximize Local Facebook Groups 

#GetSocialSmart Show Episode 177

Looking for a long-term solution for connecting with your local community to build your business? A local Facebook Group that you create and manage can be the solution. Here are a few tips on how to do this effectively!

Tip 1: Be helpful

Highlight other small business owners and elevate others. Check your local chamber of commerce or city website for lists of local business owners you could highlight in the group.

Tip 2: Post consistently

Consistency builds trust! Welcome new people into the group on a regular basis. Don’t post all about real estate – make it about the community. Consider scheduling a few posts in advance as needed!

Tip 3: Connect your FB group to your email database

Move people from your group to your email database by providing items of value like market reports, checklists for buyers/sellers etc. Consider sending out a weekly email newsletter with links to your local group!

Creating and managing a Facebook Group can be a great opportunity to be helpful, be a connector and a local leader. Do you run a Facebook group? I’d love to know! Leave me a comment on the video and be sure to subscribe to our YouTube channel.


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