Videos & Blogs

How to Use Instagram for Real Estate

#GetSocialSmart Show Episode 167

Are you making the most out of Instagram? In this video I share the four key areas of Instagram and how you can make the most of them if you are in real estate!

4 Key Areas of Instagram:

Instagram Feed. This is the place to post your best photos! These photos may be listings, community photos, quotes and more. It is more about quality versus quantity here. You can also post one-minute videos to your feed. To maximize your reach with your posts, we recommend having a public, business Instagram account and using 15-30 hashtags on each post. Your hashtags should be a mix of what the post is all about and who you are and also the type of client you’d like to attract. For example, if you are a Denver RE/MAX agent – you may use hashtags like #remax #remaxhustle #denverhomes #denverrocks #iheartdenver. Can you see how those are a mix of who you are, what you do and who you want to serve? You can also share your posts from your feed to your Strories for more exposure!

Instagram Stories. This is the place to share your behind-the-scenes. As you are out and about – this is a way to share the behind-the-scenes of your day-to-day as you get ready for listings, working with clients, previewing homes, and working in your community. People like to do business with people they know, like and trust – and relate to. Instagram Stories allows your potential clients to get to know you better!

Instagram TV (IGTV). This is the place to share longer-form video up to 10 minutes. You can repurpose other video content you may be creating for YouTube or Facebook and share it to IGTV too. Once you post a video – you can also share a preview in your Stories and your feed!

Instagram Live. IG Live is a great opportunity to share content in the moment like breaking news or to give an impromptu video tour of a home. Once you are live you can interact with people in real time and you can then save the live broadcast and upload to IGTV after to repurpose.

There are lots of opportunities to make the most out of Instagram. For more tips – go to my IG Tips highlight over on my Instagram page @katielance. Let’s connect over on IG too! Questions? DM me!


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