Videos & Blogs

How to Use Social Media for Real Estate Agents

#GetSocialSmart Show Episode 161

Why should real estate agents be spending time on social media? When it comes to social media and real estate, I believe social media allows you to 1) strengthen and build relationships and 2) attract the clients you want to work with.

Today I’m sharing 3 steps that are key for any real estate professional when they think about their social media strategy.

Step 1: Create a content plan with evergreen content – show up consistently with content in your voice. Think about the last few clients you have worked with and the questions they have asked. This is a great starting place for developing your own, original content.

Step 2: Focus on platforms your clients are on and you enjoy being on. Not sure where your clients are online? Ask them!

Step 3: Sprinkle in listings. Think like a storyteller. Keeping people curious is key!

BONUS tip: Take the online offline. As much as I love social media, nothing replaces that handshake, hug or handwritten card!

Ready to get your social media strategy in place once and for all? Learn more about our #GetSocialSmart Academy – complete social media training for social media professionals! 

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