Today I’m sharing 3 of the biggest hacks that a lot of real estate professionals DON’T want you to know when it comes to social media!
When I look at agents and brokers that are getting a high level of business from social media, there are three things that they are doing really well.
1. Storytelling is the new feed
- Instagram Stories and FB Stories are great ways to engage your audience
- More people are looking at your stories daily then the posts in your feed.
- Posts in the feed are still important – but they can be less frequent but higher quality
- Stories are your back-story
- They draw people in – every day things, behind-the-scenes – it makes you relatable!
2. Episodic content wins
- Original content is key
- Episodic content is king!
- Video, podcasts, FB Live etc
3. You can’t have someone do it for you
- No one can replace you
- You can certainly have people on your team who help: i.e. an assistant, video editor, copywriter
- But you have to be there building those relationships
- You can’t set it and forget it
- Make it a priority just like any lead gen you do on a daily/weekly basis!
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