Videos & Blogs

5 Free Instagram Features That Will Make Your Stories Pop

#GetSocialSmart Show Episode 139

Instagram Stories are exploding with nearly 500M users daily – using Stories effectively is one big way to increase your followers, engagement and business! For real estate pros here are 5 of my favorite features to make your stories stand out!

1. Color

  • Use your brand colors. Looking for an exact color match? Just tap on the color wheel
  • To make a specific color background, take a picture of anything, tap the pencil icon and tap it on the screen to create the full color background you’d like!
  • Use the eyedropper icon to grab the color out of anything in your story
  • Use your colors with your type and pencil icons

2. Fonts

  • Be consistent with your fonts – typically I like to pick one for the day and stick with it
  • Make it easy for people to read
  • Less is more
  • Caption your videos

3. GIFs

  • Movement creates action and gets people clicking
  • Search GIFs (my favorite is the “Tap Here” or “New Post” – share a post from your feed to your Stories)

4. Music

  • Add music – search a theme

5. Superzoom and Boomerang

  • Be playful with your music – simple way to enhance a video or something otherwise boring!

Looking for even more Instagram help? Download our free Instaguide to Instagram for Real Estate here >>

Are you using Instagram Stories? Comment on the video and post your handle!

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