Instagram Stories are exploding with nearly 500M users daily – using Stories effectively is one big way to increase your followers, engagement and business! For real estate pros here are 5 of my favorite features to make your stories stand out!
1. Color
- Use your brand colors. Looking for an exact color match? Just tap on the color wheel
- To make a specific color background, take a picture of anything, tap the pencil icon and tap it on the screen to create the full color background you’d like!
- Use the eyedropper icon to grab the color out of anything in your story
- Use your colors with your type and pencil icons
2. Fonts
- Be consistent with your fonts – typically I like to pick one for the day and stick with it
- Make it easy for people to read
- Less is more
- Caption your videos
3. GIFs
- Movement creates action and gets people clicking
- Search GIFs (my favorite is the “Tap Here” or “New Post” – share a post from your feed to your Stories)
4. Music
- Add music – search a theme
5. Superzoom and Boomerang
- Be playful with your music – simple way to enhance a video or something otherwise boring!
Looking for even more Instagram help? Download our free Instaguide to Instagram for Real Estate here >>
Are you using Instagram Stories? Comment on the video and post your handle!
