Videos & Blogs

How to Grow Your Following on Instagram for Real Estate

#GetSocialSmart Show Episode 127 | June 5, 2019

Wondering how you can grow your following on Instagram? Here are a few tips: 

  1. Be consistent in the 4 areas of Instagram: the Instagram feed, IG Stories, IG Live and IGTV. These are the “4 neighborhoods” on Instagram – a great term coined by Instagram expert Sue B. Zimmerman.  
  2. Use hashtags. They should reflect the people you want to attract. Use up to 30 in posts in your feed and up to 10 for IG Stories 
  3. Authentically engage with people daily: focus 5 – connect with at least five people a day on Instagram. 

Bonus tip – promote your IG content outside of IG by picking one great post a week and including the link in your email newsletter to your database! 

A special shout-out this week to #GetSocialSmart Academy member Donna Galinsky from North Carolina – I love her “Talk about it Tuesday” videos and she does a great job using Canva to create consistently fun branded images. Keep up the great work Donna! 

Ready to take your Instagram to the next level? Download our free Instaguide for real estate here!