Videos & Blogs

What NOT To Do on Facebook for Real Estate

#GetSocialSmart Show Episode 121 | April 24, 2019

Can we get real? Today I want to share with you three small things that I really would encourage you to stop doing over on Facebook, especially if you are in real estate. Are you ready?

Tip number one, stop posting a link without any context. I can’t tell you how often I see this. I go to an agent or broker’s Facebook business page, and they have just shared a link to their virtual tour, or they’ve just shared a link to an article, and that’s it. There’s no context. There’s no, “This is why you should read this. This is why you should click on this.” It’s a lot like, imagine reading a great book, and you’re like, “Oh, this is a great book.” And you see your friend, and you just throw the book at your friend, right? Your friend would say, “What the heck are you doing? What’s the context? What are you doing?” You have to give context to social media, you have to give context to Facebook. Hopefully you’re not going to throw a book at your friend. But I think you understand what I’m trying to say here. You have to give context.

So you can share links, but give some context. So if I’m sharing a link to maybe a new listing that you have, I might share a link to the video and I might say something like, “Looking to downsize? I can help. I have a beautiful new listing that just came on the market. Call or message me for more details, and check out the video below,” right? So you’re giving people a little bit of context when it comes to your content. Okay? So stop just posting links.

The second thing I want to mention is stop shouting at me. You ever get an email where it’s all in caps? Same thing happens on social media, I see this on Facebook, where people are writing all in caps. And I get it, you probably copied and pasted something maybe from the MLS and you’re trying to save a little bit of time. Stop shouting, no caps.

Now, one thing I actually see more than even all caps are people who are initial capping everything on Facebook, right? And we see this all the time, where you see somebody writing a sentence on Facebook and every single letter is capitalized, right? It looks like the title of a book or the title of a play or something.

So think about it this way, if you were sitting down with a friend and having a cup of coffee and they were saying something like, “Oh my gosh, how is the real estate market? You must be so busy,” how would you respond? The conversational tone of how you would respond is how you should phrase it on Facebook, right? So think conversationally, that’s a small thing that makes a big difference.

The third thing you need to cut out right now are all the hashtags on Facebook. I see so many hashtags on Facebook. And I get it, because a lot of you are hanging out on Instagram, which is awesome, there’s lots of great videos we had here about Instagram, so we’ll talk about that in a different video, but probably a lot of you are on Instagram, and with Instagram, hashtags are huge, hashtags are a huge way to grow your Instagram following and to connect with people. So I get it, you’re posting to Instagram, you’re posting 30 hashtags or 20 hashtags, and then you’re sharing to Facebook. It looks great on Instagram, it does not look so great on Facebook, right? I see that post and it looks really spammy because you’ve got 20 to 30 hashtags on Facebook.

So if you’re doing this, a small quick tip, you can still keep posting to Instagram, post to Instagram, post your hashtags, but then when you share it over to Facebook, just delete the hashtags, right? Just delete those. So hashtags on Facebook just don’t work the same way as they do on Instagram or Twitter. You can post them, they just don’t work the same, right? And it looks a little spammy as well.

So this also goes for those of you who are posting on your Facebook business page, and you’re hashtagging every other word, like, hashtag new home, hashtag beautiful, hashtag … Knock it off, right? You don’t need all the hashtags over on Facebook.

Okay, so those are just a few small things that make a really big difference. Why am I sharing this all with you? It’s because it’s harder than ever to get traction over on Facebook, and these tiny little tweaks in your strategy can make a huge difference when it comes to attracting the clients that you wanna work with and getting traction and leverage over on Facebook.

I would love to hear from you, what is your biggest struggle when it comes to Facebook? Put those in the comments of the video!