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How to Market Your Listings On Facebook Without Spending a Dime | #GetSocialSmart Show Episode 098

Do you ever get stuck on how to market your listings on Facebook without spending a lot of money? Don’t worry, I can help! Now I know when it comes to Facebook, you can spend a lot of money on advertising and boosting and all kinds of good stuff. But that’s not what this video is all about. I want to share with you a few tips, tools and strategies you can implement immediately when you have a brand new listing.

Tip Number One: Use Facebook Stories. Now, for a lot of you Facebook Stories is only available on your personal profile so you want to be careful. You don’t want to get too salesy and start talking all business on your personal profile. But Facebook Stories can be a great way to share the behind-the-scenes, so think about before you put your house up, before you put your listing on the market. Maybe a week or two before you’re meeting the stager, you’re meeting the photographer, all the work that goes into putting a house on the market, share that behind-the-scenes action over on Facebook Stories. You can also do that over on Instagram Stories, and it’s totally free.

My next tip is do a sneak peek video or Facebook Live a few days before you go on MLS. You might be standing in front of the house. You might do a quick video, maybe it’s a 15 or 30 second video. Maybe you do a quick Facebook Live.

And the idea here is to build a little bit of curiosity, so you may not even give the address. You might even say “Hey guys, I’m standing in front of a beautiful new listing. I am in such-and-such neighborhood. This house is awesome. I can’t wait to show you what it looks like. It’s going to come on the market in a few days. If you’re curious, send me a message below.” Again, the idea is to kind of tease it out a little bit. That curiosity factor can make a big, big difference.

Okay, so now you’re on the market. What do you do?

The day you go on the market, you want to have a big splash, so I recommend creating a photo album on your Facebook business page of some of the best photos. Pick the best five to seven photos and do a great photo album on your business page. I’d also recommend that the first photo be the best photo you have. It may not be the front of the house, maybe it’s the back yard, maybe it’s the pool, maybe it’s the great room or the kitchen, but the first photo, have it really, really pop.

Once you’ve created that photo album, share that photo album with your clients. Click that share button, share with your clients, send them an email and say hey, we just put this up on Facebook, feel free to share this out with your friends on Facebook. You want that post to get the biggest amount of reach as possible.

You might also take that photo album and share that link privately to some of your potential buyers. If you’ve got a few buyers agents that you’re working with, you could take that album, share that link with them either through Facebook Messenger or through an email and say “Hey, I know you were kind of curious about this specific area. I’m also working with this particular client. We just put the house on the market. I wanted to make sure you saw this first, and so you send that photo album to potential buyers as well.”

The key is sending them that Facebook post. Instead of sending them the MLS link, you send them the Facebook post, and they can reach out to you for more details, plus they might like or click or engage on that Facebook post which is going to help get it more reach.

Now a few days later, another thing you could do is to actually create a slideshow. When you go onto your Facebook business page, you can click the little button that says Add Photo, and one of the options is actually Create a Slideshow, so you can create a totally free video slideshow on Facebook. Again, repurpose the photos you used a few days earlier, create a great, great slideshow with music and some easy transitions. It’s super easy to do, and it’s a great way to promote your listing in a little bit of a different way.

The next tip I have for you is write a blog post. One of my good friends on social media, Team Diva Real Estate, a lot of you know Kim and Chavi, they’re up in the Seattle market, and they’ve been doing this for years. They create blog posts around a lot of the listings that they have, and what this does is this drives traffic back to their own website. They’ll do a blog about an upcoming listing, and it’s not just the facts, it’s the story, the story of that home or that particular listing, and I love it because they incorporate things about the local neighborhood and what does it feels like to live in that local area. They’ve got some great photos, and when they’re promoting their listing, they’re promoting that blog post which again drives traffic back to their website, so you might think about creating a blog post, especially if you have a blog on your site.

The last tip I want to give you is use Facebook Marketplace. Facebook Marketplace is totally free. You can access it on your desktop or on your phone, and some people think that it’s just for things that you’re buying or selling.

Some people only think it’s for rentals, but you can certainly put your listings on Facebook Marketplace as well. Always double check with your broker as well to make sure that you’re staying compliant with all of your local real estate best practices, but Facebook Marketplace is a great tool as well to promote your listings.

Whew, all right. That was quite a list. I would love to hear from you! What do you think? Are you using any of these tools? Are you using any of these ideas when it comes to marketing your listings on Facebook? Leave me a comment below.


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