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YouTube! YouTube! YouTube! Today, I want to share with you a few mistakes real estate agents might be making when it comes to YouTube.
Number one, I think the biggest mistake is just totally ignoring YouTube. I think a lot of us, we focus on Facebook and Instagram, and maybe even LinkedIn. Sometimes YouTube, it becomes kind of like, the stepchild when it comes to social media. YouTube is an important place, I think, in your sort of ecosystem, especially if you are creating any kind of video. I’m guilty. My YouTube channel was like, out there, just hanging out for years with not a lot of activity. Not surprising, I didn’t get a whole lot of traction from YouTube.
Number one, don’t ignore it. Pay attention to it. The reason why you should pay attention to it is YouTube is the number two search engine in the world. It’s owned by Google, it’s right behind Google. It’s a really powerful place to think about your social media strategy. Now, YouTube is different than Facebook, because think about how you think of how you use YouTube. For most of us, we go into Google or YouTube and we search how to do something, right? We’re searching for something specific, and then we come across content. Facebook is a little bit more passive. We’re scrolling and we’re scrolling and we’re scrolling. Video is still really important on Facebook.
Number two, your title and your tags and your description are all really important. Your description should be exactly what that video’s all about. Your description needs to have at least a paragraph or two talking about what that video is all about. If there’s certain key things that you mention in that video, make sure you mention those in the description. That’ll help your content get found. Also in your description, make sure you have links to other resources. In our YouTube videos, we have links to additional resources, additional links. We have a link to my book, we have a link to my blog, etc. Make it easy for people to find you!
That’s a big mistake we’re seeing is that agents and brokers aren’t really filling out the description, and they’re not adding additional links. That’s like the low-hanging fruit. Don’t forget that. Tags are also really important. You want to keep tagging a few things that are really key to what that video’s all about. You can also use tools like Tube Buddy or Vid IQ to find some of the best tags that are relevant for your market and for what you’re doing.
The last think I’m going to mention when it comes to a mistake that real estate professionals are making when it comes to YouTube is they’re not understanding the value of that first hour, and really the first few minutes when something’s on YouTube. It’s just like any other platform, right? When you’re on Instagram or Facebook, those first few minutes, those first few hours are really key to how well that video does. The same thing goes with YouTube. Within an hour of publishing our video on YouTube, we send an email to our email database. We’ll send a tweet out on Twitter. I’ll do a Snapchat about it. Really try to get as much traction in that first hour as possible.
Like anything when it comes to YouTube, it’s all about consistency. It’s all about taking the time step by step to really master that platform, and make it work for you and your business. Like I always say, you don’t have to be all things to all people, you don’t have to be everywhere, but when it comes to real estate, especially if you’re doing any kind of video on a regular basis, having a strong YouTube channel takes time. It can make a big, big difference.
I would love to know, are you on YouTube? If you are on YouTube, post your YouTube link in the comments. I would love to check out your YouTube channel!